Krasdale Foods Selects AccessVia for Central and In-Store Printing

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AccessVia Web dSignShop and Central SignShop Deliver Flexible Approach for Krasdale Foods

AccessVia announces that Krasdale Foods, Inc. has selected AccessVia Web dSignShop for in-store shelf-edge signs and labels. The grocery retailer will use AccessVia software to print shelf-edge materials at a central printing location as well as print in stores using Web dSignShop.

AccessVia Web dSignShop® enables retail stores to publish accurate and attractive signs, shelf-edge labels, fact tags, coupons and more. Using data from a single source, it delivers on-demand sign and label printing capabilities to retail stores via the Internet. Krasdale Foods will also implement Central SignShop, designed for use by a corporate-run central printing shop or print service provider.

By combining in-store printing from Web dSignShop with central printing from Central SignShop, retailers can selectively print merchandising programs in the most cost-effective way. Large printing jobs are run at a central facility to take advantage of volume discounts and smaller jobs print in the stores where accuracy and agility are important. All printing, whether done centrally or in stores, is delivered via the same system from the same source of data ensuring that both designs and sign content are always correct and always in sync.
The AccessVia Publishing Platform gives retailers control over all aspects of designing, publishing, and managing shelf-edge product merchandising. The AccessVia Publishing Platform seamlessly delivers print and digital promotions to stores for immediate availability or to central print service providers for high-speed production. Stores can re-print from centrally produced batches. The same system produces digital signs and ESLs — ensuring consistency across all customer touch points. To measure the success of promotions and understand store activity, the platform also delivers analysis and reports of store activity and provides intelligence on how promotions impacted sales. AccessVia Publishing Platform for retail is the preferred platform for retailers in over 55 countries, 25 languages, and more than 60,000 stores worldwide.

About AccessVia
AccessVia designs and deploys cost-cutting solutions for shelf-edge signs, labels, digital signs and electronic shelf labels (ESLs). Our systems are in use daily at over 60,000 locations worldwide including Target, Best Buy, Staples, Walgreens, and Kroger.

The AccessVia Publishing Platform seamlessly delivers print or digital promotions to stores for immediate availability or to central print service providers for high-speed production. Stores can re-print from centrally produced batches. The same system produces digital signs and ESLs – ensuring consistency across all touch points.

Get the right content and price, at the right location and time, tailored for execution efficiency -- regardless of the publishing method. Print anywhere with AccessVia. http://www.accessvia.com

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Gaylene Meyer
AccessVia
(206) 285-4994
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