Casual Male DXL Prints Color In-Store Signs with AccessVia Web dSignShop

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Specialty Retailer Deploys AccessVia for In-Store Color Printing of Shelf-Edge Signs

AccessVia announces that Casual Male DXL, a specialty men’s apparel retailer, is printing color shelf-edge product signs using AccessVia Web dSignShop. Signs are printed in the store on an as-needed basis, allowing the retailer to produce their full-color high-quality sign designs immediately, on-site, with virtually no waste. Casual Male store managers can change promotions quickly, providing for responsive pricing and flexible merchandising programs.

The AccessVia Publishing Platform allows retailers to design the product merchandising programs that are exactly right for them. Retailers can print to virtually any type of printer – from thermal handheld printers to high-end color laser printers or large-format poster printers. With costs declining on color devices, retailers are discovering that the advantages of printing color materials in stores outweighs the costs formerly associated with color printers. Plus, there is substantial savings in no longer designing and producing large quantities of pre-printed stock, and on top of that cost of storing, distributing, and then disposing when designs change.

Retailers today need to look for every advantage that allows them to be responsive to changing marketplace and distinct styles. Printing color merchandising signs in stores allows designs to change rapidly and be localized to fit the styles in specific regions or stores. Specialty retailers such as Casual Male can take advantage of solutions that larger retailers have been using for decades. Plus, the ability to print localized prices in stores brings agility that was formerly only available to larger retail operations.

AccessVia Web dSignShop® enables retail stores to publish accurate and attractive signs, shelf-edge labels, fact tags, coupons and more. Using data from a central source, it delivers on-demand sign and label printing capabilities to your stores via the Internet. AccessVia gives retailers control over all aspects of designing, publishing, and managing shelf-edge product merchandising. To measure the success of promotions and understand store activity, the platform also delivers analysis and reports of store activity and provides intelligence on how promotions impacted sales. AccessVia Publishing Platform for retail is the preferred platform for retailers in over 55 countries, 25 languages, and more than 60,000 stores worldwide.

About AccessVia
AccessVia designs and deploys cost-cutting solutions for shelf-edge signs, labels, digital signs and electronic shelf labels (ESLs). Our systems are in use daily at over 60,000 locations worldwide including Target, Best Buy, Staples, Walgreens, and Kroger.
The AccessVia Publishing Platform seamlessly delivers print or digital promotions to stores for immediate availability or to central print service providers for high-speed production. Stores can re-print from centrally produced batches. The same system produces digital signs and ESLs – ensuring consistency across all touch points.

Get the right content and price, at the right location and time, tailored for execution efficiency -- regardless of the publishing method. Print anywhere with AccessVia.

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Gaylene Meyer
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