PriceTrac Now with Product-to-Product Comparison

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New Feature Integrates PriceTrac Competitor Price Monitoring into daily decision making

Ugam Interactive unveiled a new reporting capability for its competitor price, assortment, and promotion monitoring tool, PriceTrac. This latest report provides a highly detailed, visual breakdown of the data captured at the product level. PriceTrac users can see their products side by side to their competitors’ with complete details. Comparison information includes images, pricing, shipping costs, titles, descriptive content, promotional messaging, and attributes. Marketing, Analytics, and Merchandising Departments now possess the ability to view the detailed information needed to make daily decisions around pricing and content at a product level. “We built this level of detailed reporting as a direct response to our client’s requests, “ said David Schoenfeld, VP Sales, “This allows us to visually demonstrate the industry leading accuracy of our mapping capabilities across exact matching, as well as similar products.”

Ugam Interactive says it plans to continue releasing new features and products in response to, as well as in anticipation of, retailers’ needs. “We have a busy and exciting year ahead as we will be offering several completely new competitor monitoring products and continue to roll out enhanced features to PriceTrac,” said Madhav Mirani, CMO of Ugam Interactive.

About Ugam Interactive
Ugam Interactive provides Enriched Product Content Services and Competitive Intelligence Solutions to leading retailers and media companies. PriceTrac, our Competitive Intelligence Solution, is a competitor pricing, assortment, and promotion tracking tool that provides current and historical data. Our Enriched Content Solutions are designed to provide the consumer with a heightened online experience and include Website Navigation, Product Descriptions, Search Engine Optimization, Professional Image Editing, Editorial Content, and Product Internationalization. For more information visit

PriceTracTM is a trademark of Ugam Solutions.

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Nina Akindele

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