OneLouder Launches to Deliver Breakthrough Social Apps and Entertainment Content to Mobile Consumers

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OneLouder to innovate mobile experience with new socially powered apps supporting a faster, easier way to stay connected

Handmark’s recently announced wholly owned subsidiary, comprising its socially powered apps business and ad services group, today launched under its new company name, OneLouder Apps. OneLouder is focused on creating a whole new breakthrough category of social apps across major mobile platforms to provide consumers with a more personalized and enjoyable mobile experience. Drawing from social and crowd-sourced content, as well as digital news and entertainment sources, OneLouder will deliver content that users can more easily manage based on their specific interests.

Mobile devices are increasingly the gateway to social networks for consumers. According to a recent consumer survey by ABI Research, nearly three-quarters of all mobile subscribers in the U.S. use their smartphone or feature phone for social networking every day.

“The outstanding growth in mobile, paired with the endless amount of socially powered information produced every day, presents an incredible opportunity,” said Evan Conway, President, OneLouder. “With apps that have the amazing ability to comb through social and digital sources and deliver hyper-targeted information direct to the mobile device, OneLouder will bring to consumers the most engaging way to enjoy mobile content.”

OneLouder's first offerings include two of the world’s most successful and highest-rated social apps, TweetCaster for Twitter and FriendCaster for Facebook. They provide a strong base of millions of users on the Android and Apple iOS platforms. OneLouder will continue to evolve these apps, integrating unique new capabilities, as well as expanding to other major smartphone and tablet platforms. Expected launches in the coming weeks include TweetCaster for BlackBerry, iPad, Symbian and bada, as well as FriendCaster 2.0 for iPad, FriendCaster Chat for Android, and a newly designed FriendCaster for Android tablets.

OneLouder's 2011 product roadmap includes a suite of exciting new products that address entertainment sectors consumers crave, including sports, and will draw on insights gained from the company’s 1 million Twitter followers and the 3.5 million actively engaged users on TweetCaster and FriendCaster. OneLouder is pushing innovation in the social apps space to provide consumers with products that navigate social and digital sources and deliver the content they desire directly to their mobile device.

Additionally, through its ad services group, OneLouder will help unlock mobile advertising opportunities for brands interested in interacting with a highly engaged social audience, and help developers realize better and more effective ways to monetize their apps. The company has had proven success in monetization; TweetCaster serves more ad impressions than any social app on Android.

About OneLouder
OneLouder is a social mobile app company focused on creating the best new ways to keep users connected to the information they want. Leveraging digital content from multiple social, news and entertainment sources, OneLouder delivers a suite of useful, customized apps that keep mobile users engaged. TweetCaster for Twitter and FriendCaster for Facebook are two of the company’s top apps that 3.5 million mobile users rely on to stay connected to their social world. The company is a wholly owned subsidiary of Handmark, a world-leading developer and distributor of mobile applications. For more information, please go to: http://www.onelouder.com

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Erica Cohen
OneLouder
(816) 268-2956
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Jay Kolbe
Sparkpr for OneLouder
(646) 499-1059
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