Facebook Apps Provider North Social Steps Up Their Game With Hire From Electronic Arts

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Appointment Of Mike Johnson As Vice President of Business Development Expands User Engagement With Facebook Fan Pages

North Social tools level the playing field for everyone looking to take advantage of Facebook’s reach. The next level of innovation will center around deeper user engagement...

North Social (http://www.northsocial.com), a leading provider of Facebook applications, today announced the addition of former Electronic Arts (EA) digital marketer, Mike Johnson. As Vice President of Business Development, Johnson will continue to develop opportunities for brands to harness the power of Facebook with North Social’s viral promotion and user engagement apps.

“North Social tools level the playing field for everyone looking to take advantage of Facebook’s reach. The next level of innovation will center around deeper user engagement, which is something gaming companies know a lot about,” said Alex Bernstein, Managing Partner, North Social. “We’re excited to have Mike’s social media and gaming background. His experience building high impact social media and digital retail channel strategies for a world-class brand like EA is a huge asset for our team as we roll out new apps, enhance opportunities for users, and collaborate with more agencies, strategic partners and global brands.”

Prior to joining North Social, Johnson created and executed a variety of digital marketing campaigns for EA, including leading the global business for EA’s Games on Demand platform for Microsoft’s XBOX Live. Johnson also managed EA’s digital games relationships with Amazon, Best Buy, Sony and Microsoft. In addition to EA, Johnson was instrumental in developing the social media strategy for Monster.com's Keep America Working program.

Johnson joins the North Social executive team that includes co-founders and former Virgin Entertainment executives, Alex Bernstein and David Brody.

North Social’s powerfully simple suite of Facebook apps for Fan Pages enables any brand, big or small, to run highly efficient social media-based promotions. North Social offers the most robust suite of Fan Page apps for small and medium businesses, with 18 applications starting at only $19.99/month.

To see the North Social applications in action, visit http://www.northsocial.com

About North Social
North Social’s easy-to-use applications for Facebook pages enable individuals and businesses to quickly customize their Facebook page, create fan experiences, and promote their brand without spending precious time and money on application development. Over 100,000 North Social applications have been installed by companies of all sizes and types, including global brands such as Virgin America, Sony Music, Greenpeace, Electronic Arts and Hyatt. North Social’s “application buffet” has 18 Facebook apps for; fan growth, sweepstakes, group deals, product sampling, e-commerce, content distribution, contact capture and more. In February 2011, North Social was acquired by Vocus Corporation, a Maryland based provider of marketing and PR software. For more information, please visit http://www.northsocial.com

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

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Katy Lim
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