Social Media Expert Erik Qualman Explains Socialnomics as Keynote Speaker at 11th Digital Dealer Conference & Exposition

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Social media expert and keynote speaker at the 11th Digital Dealer Conference & Exposition, Erik Qualman, is sharing with automotive dealers his insights on how social media is transforming the way we live and do business.

11th Digital Dealer Conference & Exposition

"Your Best Bet for Success"

It’s a people driven economy, stupid.

Social media expert and keynote speaker at the 11th Digital Dealer Conference & Exposition, Erik Qualman, is sharing with automotive dealers his insights on how social media is transforming the way we live and do business.

Social media has overtaken pornography as the top activity on the web and the time is now for companies and individuals to learn about Socialnomics. Erik Qualman takes creative liberty with adjusting James Carville’s famous 1992 Clinton campaign line from “It's the economy, stupid” to “It’s a people driven economy, stupid.” This modified phrase helps accentuate a key point of Socialnomics, which professes that, just like we no longer search for the news today, rather it finds us; soon we will no longer search for products and services, rather they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win, rather than the companies that are the best at marketing and messaging.

Socialnomics explores why flourishing companies are acting like Dale Carnegie - listening first and selling second. One unique aspect of Qualman’s entertaining Socialnomics presentation is that while looking at the business uses of social media, Qualman also explores how social media has changed individuals’ online and offline behavior, because what happens in Vegas no longer stays in Vegas, rather it stays on YouTube, Facebook and Twitter, etc. Qualman offers advice to dealers on:

  •     How companies and individuals are achieving success in social media (ROI).
  •     Social media pitfalls.
  •     Four steps to success: listen, interact, react, sell.
  •     The future of social search and social commerce and how to be ahead of the competition.
  •     Successful businesses need to act more like content aggregators and party planners than advertisers.
  •     Why in the future we will no longer look for products and services – they will find us.

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks, M&M/Mars, Cartier, Montblanc, TEDx, Polo, UGG Australia, Nokia, Google, and more. Qualman gave the commencement address to the 2011 graduating class of McCombs Business School (University of Texas). Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany.

Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing Association. Qualman also produced "Social Media Revolution" which is the most watched social media video in the world. Fast Company Magazine listed him as a Top 100 Digital Influencer.

Qualman is a frequently requested international speaker and has been highlighted in numerous media outlets including: BusinessWeek, The New York Times, WSJ, Mashable, USA Today, Financial Times, Forbes, Fortune, CBS Nightly News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally (Ford CEO), Lee Scott (CEO/Chairman Walmart), and many others.

Qualman is an MBA professor at the Hult International Business School. For the past 16 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of, which PC Magazine ranked as a Top 10 Social Media Blog. He sits on the advisory boards of Manumatix, ShopVisible and Bazaarvoice Inc. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and daughter. Erik Qualman has family in the automotive industry.

Erik Qualman will be speaking to dealers about Socialnomics at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada. For more information about Erik Qualman and other speakers or to register for the 11th Digital Dealer Conference & Exposition, visit:


The 11th Digital Dealer Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include: Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit:


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