Majority of Americans Watched or Followed FIFA Women's World Cup

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New Study by Russell Research Examines the Awareness of FIFA Women's World Cup and its effect on American Perceptions of Soccer

A recent study conducted by Russell Research, a national research firm, indicates that 56% of Americans watched or followed the FIFA Women’s World Cup.

Additional questions posed in the survey indicate the interest generated by the team may have won over new fans; 44% of Americans, who watched or followed the World Cup, indicated that their overall interest in soccer increased since the beginning of the tournament.

There were significant differences seen by gender when it came to viewership. A third of males (30%) watched games during the tournament, compared to 17% of females who tuned in. However, when looking at age groups within gender, viewership jumped significantly. 44% of males between the ages of 18 to 34 watched games throughout the FIFA Women’s World Cup.

There were a number of reasons cited for interest in the World Cup. When asked, 53% of Americans stated that “national pride” was the driving force behind the interest. However, general interest in soccer (34%) and the excitement (25%) were also well represented responses.

Methodology

The study was conducted online between July 15 and July 17, 2011, among 1048 online adults, ages 18 or older, across the United States. Figures for gender, age, and geography were weighted where necessary to match their actual proportions in the population.

About Russell Research, Inc.

Founded in 1946, Russell Research is one of the pioneer firms in the market research industry. Today, Russell Research is among the industry’s top custom research firms, with a seasoned staff of strategically-driven research professionals providing expertise and service for a wide range of customer and business product categories. Russell Research’s diverse group of clients include Fortune 1000 companies as well as mid-size and smaller enterprises, government agencies, advertising agencies, consultancies and public relations firms.

Media Information:

John Hunoval
Russell Research, Inc.
(201) 528-0400
john.hunoval(at)russellresearch(dot)com

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MARC GOULET
Russell Research
(201) 528-0400
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