YESpay presents how to “Pay the New Way” through a new innovative brand identity

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We wanted it to be consumer-friendly, fresh and innovative yet convey the depth of YESpay in payments processing.

You might have already noticed that YESpay International just launched a complete rebranding of its corporate and payment products and services, including a new logo along with website and product brochures.

To achieve this, YESpay liked the enthusiasm and strategic depth shown by its brand communications partner 'Quirk Design & Communications'. Quirk came up with a dynamic and confident communication strategy that gave utmost importance to innovation and consumer experience. Supriya Rocha, head of Quirk Design and Communications gives some background: "For us, designing the brand communication strategy for YESpay has been quite a challenge. We wanted it to be consumer-friendly, fresh and innovative yet convey the depth of YESpay in payments processing. The core of our strategy was to keep all the elements in the communication really simple and easy to understand. And we wanted the brand to project an endless and youthful zeal for new ideas. It was an interesting process of interviews, discussions and directions which led us to the new brand communication of YESpay”.

The choice of colours and textures was also well thought as Supriya Rocha demystifies: “The Burgundy Ring signifies an endless circle of payment services. The Emerald Chink signifies YESpay playing the role of a catalyst in facilitating this payment circle to function in an uninterrupted and smooth way. And as you would imagine colours play an important role in brand communication. We chose Burgundy for solidity. Watermelon signifies a cheerful disposition & out of the box thinking. And Emerald stands for innovation combined with old world maturity."

This change was felt necessary to add a fresh, new direction to the business in alignment with YESpay’s long term growth strategy. The payment industry is changing its face and is moving to a more consumer driven proposition. So is YESpay. With a solution offered as a SaaS (Software as a service) model, YESpay drives a change in the market due to its ability to mitigate the merchants need to certify their retail systems to EMV Chip and PIN standards. This enables the merchant to fast track the deployment of fully approved point-of-sale (POS) systems and e-commerce websites in a matter of weeks at low monthly subscription fees. In addition, YESpay’s Payment solution, EMBOSS, significantly reduces the burden related to PCI-DSS compliance, as YESpay removes any sensitive card details from the merchant’s environment.

Interestingly YESpay is also going beyond the multi-channel Card-present and Card-not-present environment by offering a number of powerful value added services such as the EasyV-Gift Card program, and the YESpay-StoreManager. Those developments are in tune with the market trend - although a number of merchants still need to upgrade towards EMV – as the payments industry is more and more taking EMV for granted and is focusing on other channels and value-added services. “This is exactly the multi-channel vision YESpay has. This expansion along with the new brand and communication identity will give even more credibility to YESpay’s offering” emphasized Sophia Dahri, Marketing and Sales Manager at YESpay. Indeed, YESpay has now launched StoreManager™ mobile/web applications and web services that assist merchants in building four cornerstones of their multi-channel payment strategy: customer affinity, card payment risk mitigation, enhancing business performance and building customer trust.

About Quirk Design and Communications:
Quirk Design and Communications has a genuine passion for conceptualizing world-class design and communications. Quirk specializes in building existing brands or launching brands by providing design, advertising, digital marketing, online PR and below the line promotional services from concept to delivery. It produces and manages its clients’ publishing, advertising, marketing and communications through newspapers, collateral printed materials, television commercials, radio, online, direct mail, outdoor, promotions, retail design, environmental graphics, trade shows and special events. With a sharp focus on work that excels on every level of strategy and creativity, Quirk aims to build brands that would change habits and introduce new lifestyles to people. Quirk’s founder, Supriya Rocha, has over 16 years of fun in the business of communications. It is a business of ideas and works wonders for people like her who want to look at new ways of communicating all the time.

Contact: Supriya Rocha, Founder of Quirk Design and Communications
Phone: +91 9818 664963 | Email: quirk(dot)des(dot)comm(at)gmail(dot)com

About YESpay International Ltd:
YESpay International Ltd. provides highly secure and scalable EMV Chip & PIN credit/debit, contactless, e-commerce and gift card payment services to merchants in Europe and North America. Through EMBOSS, YESpay’s payment gateway, merchants can accept integrated card payments within EPOS, MOTO and e-commerce systems with minimal capital investment and low services costs. EMBOSS has been generically pre-accredited by major Card Acquirers in Europe and North America (including Chase Paymentech, First Data Merchant Service (FDMS), Barclaycard Business, HSBC, HBOS, Lloyds Cardnet, RBS Worldpay, Ulster Bank, Elavon, PBS, Amex and Diners) ensuring merchants can upgrade their retail systems within 2-4 weeks without further bank approvals. Besides, EMBOSS is end to end PCI DSS Level 1 certified and supports enhanced security features such as Point-to-Point encryption and tokenization, making sure that no card data is exposed to the merchant or transmitted over unsecure networks.

Please feel free to browse through as we would be delighted to know how this major rebranding exercise has been perceived by our Partner and Customer community. So please mail us any comments, ideas and suggestions at marketing(at)yes-pay(dot)com.

YESpay International Ltd Offices:
UK Headquarters: Checknet House, 153 East Barnet Road, EN4 8QZ, Barnet, UK
Phone: +44 203 006 3790
Canadian Office: 116 Spadina Avenue, Suite 201, M5V 2K6, Toronto, Ontario, Canada
Toll Free: 1 855-YES-PAY-1 | Fax: 1 855-YES-PAY-2

PR Contact:
Sophia Dahri, Marketing and Sales Manager, ext. 505, sophia(dot)dahri(at)yes-pay(dot)com


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