Devin Thorpe Joins John Clawson to Launch White Coat Nutrition

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White Coat Nutrition today announced that Devin Thorpe has joined John Clawson to launch the company. Mr. Clawson is a proven entrepreneur with vast experience in Asia. Mr. Thorpe is an experienced executive from the dietary supplements industry with international experience.

White Coat Nutrition today announced that Devin Thorpe has joined with John Clawson to launch the company.

Mr. Thorpe, who will serve as Founder and Director, recently left Inc. 500 company MonaVie, a direct seller of healthy living products, where he had served as the Chief Financial Officer since 2008. During his tenure, the company reported generating $854 million in 2008 revenue and was ranked 18th overall on the 2009 Inc. 500 list of fast growing private companies; MonaVie was also listed as the third largest company on the Inc. 500 for 2009. Previously, he served as the Treasurer for USANA Health Sciences (NYSE: USNA). He earned an MBA at Cornell’s Johnson Graduate School of Management after completing a finance degree at the University of Utah.

Mr. Clawson, who also serves on the Board of Directors and is a Founder, is the President. He has managed a US$500 million urban redevelopment project and a successful consulting business in Japan, and owned and operated real estate development and building supply businesses in the U.S. He served as a founding board member of the U.S. lighting industry’s independent distributor cooperative with US$400 million in annual revenue, and received the group’s first ever Lifetime Achievement Award. Mr. Clawson earned an MBA at Cornell University’s Johnson Graduate School of Management, following undergraduate work in Asian Studies at the University of Utah, and Mandarin Chinese at U.C. Berkeley.

“It is a pleasure to partner with John as he shares my vision for creating quality nutritional products that can be offered through an efficient on-line sales channel at affordable prices,” Mr. Thorpe commented. “We often say that we like to sell products that don’t require our customers to get a part time job to afford them.”

Mr. Clawson noted, “Devin and I first became acquainted almost 20 years ago in graduate school. It is a pleasure to find an opportunity to join forces in creating great products together. I share Devin’s passion for creating better health through better--more affordable--nutrition.”

White Coat Nutrition offers a high quality line of nutritional supplements exclusively from its website ( to create an efficient channel of distribution, allowing for competitive prices. All Health. No Hype.


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