SportyGirl Fitness Reality TV Casting Call on Saturday, July 30th in Atlanta, Georgia

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Thirty Women will be Selected to Participate in the 90-day Transformation Challenge

Fitness is not just about losing weight…that can occur with any program.

SportyGirl Fitness (SGF), in conjunction with World Class Entertainment Production, is conducting a casting call at 8:00a.m. on Saturday, July 30, 2011 at the Four Seasons Hotel on 75 Fourteenth Street in Atlanta, Georgia. SGF staff will be selecting thirty women to compete in the 90-day Transformation Challenge and Reality TV Show.

Designed as a revolutionary movement, SportyGirl Fitness motivates and assists women in coping with the extraordinary challenges of health, spiritual, financial, physical, and emotional trials in everyday life. Spearheaded by Co-Founders Basheerah Ahmad, Celebrity Fitness Expert, and Cheryl Cobb-Debrosse, noted Entertainment Producer and Artist Manager – SGF was created to usher balance and empowerment into the lives of women, through physical training, nutrition consulting and life coaching.

“While trying to balance family, a career, health, and spirit, women can easily lose sight of their purpose. Fitness is not just about losing weight…that can occur with any program. SportyGirl Fitness recognizes that every woman is unique and so is her health. Our objective is to meet women where they are, giving them the support and utilities they need to bring about a transformational life-style change – from the inside out,” said SportyGirl Fitness co-founders, Basheerah Ahmad and Cheryl-Cobb Debrosse.

During the July 30th casting call, SGF will host a free boot camp in search of applicants who are truly ready to make a serious change and transform their lives…mind, body and spirit. Upon selection, the women will breakout into teams to begin a three-month race to reach the highest weight loss goal - suggested by Celebrity Fitness Expert, Basheerah Ahmad. Team members will meet 5 times a week for one-hour training sessions with frequent weight assessments conducted throughout the three-month process.

Celebrity involvement will include Chante’ Moore as host for the TV project, Vivica A. Fox for the mid-contest Boot Camp, and Broadway Star and American Idol finalist, Tamyra Gray. Michael Jai White, a black belt in several karate styles and Film actor appearing in Tyson, Spawn, and Tyler Perry’s Why Did I Get Married Too, will also participate by preparing the women for a self-defense challenge.

SportyGirl Fitness clients are professional women who need to look and feel their best in every aspect of life but cannot always find the time to do so. By educating women in the areas of Exercise, Nutrition and Stress Management, SGF focuses on the transformation of lives to bring about change, reclamation of power, and purpose.

The SGF team for the 90-day Transformation Challenge and Reality TV Show includes, Co-Founders, Basheerah Ahmad and Cheryl Cobb-Debrosse along with Life Coach – Steve Truitt, Celebrity Nutritionist- Christina Avanti, Celebrity Chef – Sam Bell, international Fitness Star- Obi Obadike, Chante’ Moore, Michael Jai White, Vivica A. Fox and a host of other celebrity participants and judges.

To learn more about SportyGirl Fitness, visit:

For sponsorship opportunities, contact Theresa Friedrick at theresa(at)sportygirlfitness(dot)com.

About Basheerah Ahmad
With over 15 years of experience in health and fitness, and a Master’s Degree in Exercise Science, Basheerah “The Trainer with Heart”, has earned the title of Fitness Expert. She has graced the covers of various magazines and is an internationally published fitness writer with articles appearing in Ultra Fit Magazine, Physique Magazine, Inside Fitness Magazine and Max Sports and Fitness. Basheerah is a recurring Fitness Expert on The Doctors TV Show. Currently, audiences around the country can catch Basheerah as the Fitness Expert on the Lifestyle TV show, ‘America Now’. Best known for her caring, yet no nonsense style of training, she is a Fitness guide who truly “walks the walk”. Basheerah’s list of clientele includes: Carrie Underwood, Lauren Alaina, Steve Harvey, Jordin Sparks, Ruben Studdard, Fantasia Barrino, Chante Moore, Keith Robinson, Andre Pitre, and numerous others. For more information, visit:

About Cheryl Cobb-Debrosse
Cheryl has over a decade of experience in management and production within the entertainment industry. Providing consultative advice and career management to multiple Grammy-Award winning artists such as Toni Braxton, R. Kelly, Chante’ Moore, En Vogue and the late, Luther Vandross – Cheryl has used her marketing, branding and publicity skills to assure that her clients landed on top. Most recently noted for her role in the career development of such outstanding talents as American Idol’s, Fantasia Barrino and Ruben Studdard, Cheryl has continuously excelled through her client expansions. From Platinum record sales to number one videos, her client stories set the stage to demand Cheryl Cobb-Debrosse as a name to reckon with.

Media Contact:
Tali Jackson
Tali Ink (on behalf of SportyGirl Fitness)
Phone: 770.872.7544
Email: tjackson(at)taliink(dot)com


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Tali Ink (on behalf of SGF)
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