Bethesda, Md. (PRWEB) July 25, 2011
Van Eperen & Company (VE & Co.), http://www.veandco.com, an award-winning, strategic communications consulting firm in Bethesda, Md., has expanded its online presence with a redesigned website and the launch of a new blog, entitled “Veracity,” which can be accessed at http://www.veandco.blogspot.com.
“As public relations and marketing strategies and tactics evolve on the web, it’s important to keep your online tools functioning at the highest of levels,” said Laura Van Eperen, CEO of VE & Co. “Every organization utilizing the web should routinely review its online statistics, functionality and content to ensure its practices are best serving target audiences. We recommend an informal review at least every few months, and a formal audit every 12 to 18 months.”
The new design of VE & Co.’s website features interactive pages presenting capabilities, services and leadership profiles. In addition, VE & Co.’s seasoned staff will share its insights on topical events and trends relevant to strategic communications within health care, economic development, education, energy, and transportation via the company’s new blog.
“An organization’s website is one of the most valuable assets in the digital age,” said Meghan Carpenter, Website Strategist and website designer for Dragonfly Design. “While many companies aim to improve their presence online, it’s important to get the most out of a website redesign and take the time to strategically maximize usability, content and keywords.”
“Industry partners and colleagues turn to VE & Co. as a trusted source for strategic communications counsel, and relevant news in the digital age,” said Van Eperen. “We trust that our new website accurately reflects our expertise.”
About Van Eperen & Company
Van Eperen & Company is an award-winning strategic communications firm with offices in Bethesda and Rockville, Md. VE & Co. is a woman-owned MBE and MDOT-certified business authorized to provide professional services to the government through the GSA schedule. Founded in 2004 to deliver exceptional results to clients, the company is committed to exceeding client expectations, while keeping ethics and social responsibility at the forefront of every endeavor. For more information, visit http://www.veandco.com.