Atlanta, GA (PRWEB) July 27, 2011
WhatCounts, Inc., a privately held Atlanta-based email marketing company, recently partnered with Windsor Circle to help retail clients increase email marketing revenue through enhanced customer segmentation. WhatCounts has many long-standing relationships with online retailers who rely on ecommerce and order management platforms to collect important customer data. With the new Windsor Circle solution, clients can use purchase history and shopping cart data to create targeted customer segments directly within the WhatCounts platform.
"As we continue to execute on our mission of changing the marketing game through innovative technology and services, our partnership and integration with Windsor Circle means that we can instantly help our retail customers integrate their backend eCommerce systems with their front end email marketing campaigns,” said WhatCounts President and founder Allen Nance.
“Our services team can now help our retail clients dramatically increase revenue through RFM segmentation, automated emails with refill reminders, recommendations for related products, and geographic segmentation. We're excited about this partnership, and are looking forward to creating significant successes for our retail clients."
WhatCounts will host a joint webinar on August 9th to announce the partnership and showcase the new capabilities with Matt Williamson, CEO and Founder of Windsor Circle. The ChannelAdvisor Premium Store and AspDotNetStorefront will be available immediately for retail customers.
"WhatCounts has significant retail presence, and as a leading ESP with strong strategic and professional services offerings, we're excited to be partnering with WhatCounts to help their retail clients increase response rates and top line revenue through powerful and relevant targeted marketing based on shopping cart data," said Matt Williamson, CEO and founder of Windsor Circle.
About WhatCounts (http://www.whatcounts.com)
WhatCounts, a private company founded in 2000, has a presence on four continents with email being delivered in over 35 languages. Over the last decade, WhatCounts has partnered with many of the world’s leading organizations to drive successful email marketing programs by delivering the only robust lifecycle email marketing platform in the world that can be deployed as a SaaS (software-as-a-service), a BroadcasterTM (on-premise appliance installed in client’s datacenter), or as a Managed Service (a dedicated system hosted in the WhatCounts’ datacenters). WhatCounts’ clients have come to rely on their dedicated account model that ensures that they always interact with a knowledgeable team. Through their campaign production services, the team designs, builds, optimizes, tests, deploys, and monitors millions of targeted email marketing programs through a full-service framework, allowing its clients to outsource the entire process. As a technology innovator, WhatCounts has always been on the leading edge of the email marketing industry. Product differentiators include fully integrated social media and fully supported video-enhanced email. WhatCounts is proudest of the return on investment realized by some customers realizing over $200 in email-driven revenue for every $1 of investment.
About Windsor Circle (http://www.windsorcircle.com)
Windsor Circle increases revenue for online retailers through eCommerce Intelligence Software that helps retailers to access and analyze customer purchase behavior. By providing pre-packaged integrations to the leading software platforms used by online retailers, Windsor Circle provides marketers with instant access to shopping cart, order management, and eCommerce data so that they can enjoy the same personalization and targeting capabilities that the world’s top online retailers use to drive revenue. The company is based in Downtown Durham, NC.