"We believe that special gifts should be made for special people. Camael customers are those that want exclusivity and beauty and really dont worry about the price tag."
London, UK (PRWEB UK) 22 July 2011
A TOP jeweller has been commissioned to produce a solid gold diamond encrusted Flying Lady to celebrate 100 years of the iconic Rolls Royce mascot.
The special edition Flying Lady sculpture, also known as the 'Spirit of Ecstasy' will be produced to order to celebrate its centenary.
The car mascot was originally made of silver plated nickel or chrome alloy in order to dissuade theft. However in the 1920s some car enthusiasts demanded the Flying Lady was made of gold.
Now Rolls Royce car enthusiasts have commissioned the £25,000 special gold diamond encrusted edition from world leader Camael Diamonds to celebrate 100 years of the Flying Lady.
The car club has asked camaeldiamonds.com to produce the exclusive line after they read about the firm’s £750,000 diamond encrusted iPad .
Camael already offer the ultimate range of bespoke gifts, including a £25,000 I phone with 5 carats of flawless diamonds and 4oz of sold gold.
Their best selling range are bespoke diamond encrusted key fobs for marques like Ferrari, Bentley and Lamborghini cars which cost between £6,500 and £17,000.
For the new emblem the jeweller will take bespoke orders specifying how many carats of flawless diamonds are required as well as the gold weight.
But the basic sculpture will cost around £25,000 - nearly twice the value of an average family car.
CamaelDIAMONDS.COM executive Tim Robinson said: "We believe that special gifts should be made for special people. Camael customers are those that want exclusivity and beauty and really dont worry about the price tag.
"They want exclusivity and we at Camael understand that people work hard to obtain the finer things in life so we have created exclusive ranges of exquisite hand made diamond and gold products to enable the customer to possess something different.
"All our products are delivered anywhere in the world in special gift boxes. It is the ultimate in luxury goods.
"The iconic Rolls Royce Flying Lade emblem is a symbol of luxury and wealth and has a proud history of over a hundred years.
"We were delighted to get this commission and take the Flying Lady back to it's historic roots. In the 1920s some Flying Lady's were made of pure gold at an extra cost so our new customers are following a tradition of luxury and style for the worlds most luxurious car."
The Spirit of Ecstasy is in the form of a woman leaning forwards with her arms outstretched behind and above her. Billowing cloth runs from her arms to her back, resembling wings.
The Spirit of Ecstasy, also called "Emily", "Silver Lady" or "Flying Lady", was designed by Charles Robinson Sykes and carries with it a story about a secret passion between John Walter Edward Douglas-Scott-Montagu, (second Lord Montagu of Beaulieu after 1905, a pioneer of the automobile movement, and editor of The Car Illustrated magazine from 1902) and his secret love and the model for the emblem, Eleanor Velasco Thornton.
Eleanor was John Walter's secretary, and their love was to remain hidden, because of her impoverished social status, limited to their circle of friends, for more than a decade.
John-Walter, succumbing to family pressures, married Lady Cecil Victoria Constance, but the secret love affair continued.
Eleanor died on 30 December 1915, going down with the SS Persia, when the ship was torpedoed off Crete by a German submarine, whilst she accompanied Lord Montagu on his journey to India, four years after she had been immortalized by her bereaved lover.
“When Montagu commissioned his friend Sykes to sculpt a personal mascot for the bonnet of his Rolls-Royce Silver Ghost, Sykes chose Eleanor Thornton as his model.
The Flying Lady was later adapted as the Rolls Royce car evolved and has now become one of the most instantly recognisable car emblems in the world.
Camael was commissioned by the International Club for Rolls Royce and Bentley Owners and Enthusiasts to produce the emblem, which will be available next month.
Other emblems will follow.
Press contact: mark(at)tm-media(dot)co(dot)uk / 07710 740468