“The Great Eclipse” by Dennis Maxwell Sheds Light on the Failure and Rebirth of an Aviation Start-Up Founded by a High-Tech Entrepreneur

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The story traces Eclipse Aviation as it goes from being a dream shared by founders Vern Raburn and Sam Williams into a remarkable reality; a small, twin jet aircraft flying 425 miles an hour, 41,000 feet above the ground. It draws the attention of investors such as Bill Gates and works with government agencies, creating an effecient aircraft years ahead of its competitors.

The reader sees the personal and cultural clashes that impacted the fast-growing company behind the airplane and is taken for a wild ride through its engineering and economic trials.

“The Great Eclipse,” a book by Dennis Maxwell that details the history of what may be the most controversial airplane in the history of general aviation — the twin jet Eclipse 500 — was released today at EAA AirVenture 2011.

The story traces Eclipse Aviation as it goes from being a dream shared by founders Vern Raburn and Sam Williams into a truly remarkable reality; a small, twin jet aircraft flying 425 miles an hour, 41,000 feet above the ground. Maxwell tells how Eclipse attracted major investors, including Bill Gates; built an outstanding Board of Directors; attracted one of the world’s leading aircraft designers; worked closely with government agencies and created an extremely efficient aircraft that was years ahead of the competition.

“The Great Eclipse” examines personalities and details Eclipse’s internal failings, strategic, organizational and financial. The reader sees the personal and cultural clashes that impacted the fast-growing company behind the airplane and is taken for a wild ride through its engineering and economic trials.

From puttering with investor presentations and pounding on production managers to planning with Vladimir Putin for pushing into Russia, Raburn cut a wide swath. Yet the reader also sees a different approach as Mason Holland, head of the new Eclipse, quietly works his way through the messy bankruptcy of the old company, emerging with all its assets, a sound business strategy and a winning plan for the future.

Dennis Maxwell has been writing about technology for more than 30 years at General Electric, SRI International, for a number of Silicon Valley high technology firms and for Eclipse Aviation. His words have appeared in disparate places, from The American Cinematographer to Congressional testimony on the electromagnetic spectrum, carcinogens in the workplace, funding for basic research and industrial policy. Born in Hamburg, NY, he lives on Johns Island, S.C.

For further information contact: Matt Murry at 866.823.9613, via email at mattm(at)DogEarPublishing(dot)net, or through the website at: http://www.dogearpublishing.net

The Great Eclipse
Dennis D. Maxwell
Dog Ear Publishing
ISBN: 978-145750-297-2
342 pages
24.95 US

Available at Ingram, Baker & Taylor, Amazon.com,
Barnes & Noble, Borders and fine bookstores everywhere

About Dog Ear Publishing: LLC Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self publishing process. Self publishing services are available globally at http://www.dogearpublishing.net and from our offices in Indianapolis, Indiana. Dog Ear Publishing – self publishing that actually makes sense.

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