Red 5’s Mark Kern to Discuss the Next Gaming Revolution at ChinaJoy

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Red 5 Studios™ CEO Mark Kern - former Team Lead for World of Warcraft - is ready to take the stage at ChinaJoy on July 28th to discuss how Red 5 will help lead the next technological revolution in gaming.

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When the time comes where we have absolutely no technological limitations or concerns, I know that Red 5 will be in a position to take advantage of these new freedoms.

Red 5 Studios™ CEO Mark Kern - former Team Lead for World of Warcraft - is ready to take the stage at ChinaJoy on July 28th to discuss how Red 5 will help lead the next technological revolution in gaming.

“Red 5 is at ChinaJoy to give fans a chance to experience our upcoming free to play game Firefall™ and we’re also here to lead the discussion on where the industry is headed,” reveals Mark Kern. Throughout Firefall’s development, Kern and the team at Red 5 Studios invested a significant amount of energy into preparing Firefall for the future. “We’re looking to future-proof the game by building a flexible infrastructure that can scale for the next major advancement in gaming. We have to think beyond graphics and ask ourselves what we will do with the vast array of server computing power, bandwidth and storage that is available. Incredibly advanced artificial intelligence and dynamically generated gameplay utilizing on-the-fly AI ‘game design’ are just the beginning.”

Mark Kern goes on to explain how Red 5’s approach to future technologies is inspired by admirable tech companies like Google. “In web development, a company like Google imagines possibilities that assume computing power and storage are essentially free and go on to create killer applications based on this bet. Online games have to make similar bets if they are to leapfrog ahead of the competition.”

While technology is still years away from being able to offer gamers unlimited bandwidth, storage capacity and processing power, it’s something that Kern is already obsessively planning for. “When the time comes where we have absolutely no technological limitations or concerns, I know that Red 5 will be in a position to take advantage of these new freedoms. I know we’ll be ready.”

About Red 5 Studios:
Red 5 Studios is an online game developer located in California, founded by Mark Kern, former team lead for World of Warcraft. Red 5 Studios is dedicated to bringing together millions of gamers across the world by creating immersive worlds, intriguing stories and compelling characters. They believe that online games and persistent worlds are the future of video games. Visit http://www.red5studios.com for more information.

Firefall, Red 5 Studios and all associated logos and designs are trademarks or registered trademarks of Red 5 Studios, Inc. All other trademarks are the property of their respective owners.

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Dustin Burg
Red 5 Studios
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