Dallas, Texas (PRWEB) July 26, 2011
Search Engine Optimization and Internet Marketing Professional Jim Shaw recently received a Local Search Certification from search engine optimization industry leader Planet Ocean Communications.
To earn this designation, Jim Shaw completed a series of training sessions and passed a written examination demonstrating critical understanding of a variety of topics relating to Local Search Optimization.
"51% (of Internet searchers) explicitly characterize their behavior as “Shop Online, Purchase Offline," according to market research company NPD Group," Jim Shaw said. "And local search optimization is what differentiates local businesses in the crowded B2C space. The business that wants to succeed in the competitive B2C space must address local search issues.
"Think of it this way - Regular SEO is all about optimizing web sites. Local SEO is all about optimizing locations.
"The three pillars of Local Search are location and its relation to the searcher and locations being searched, relevance to the search query, and location prominence."
The pro-active business owner can do many things themselves to help their business rank well in the Search Engine Results Pages (SERPs).
Download free '10 Steps Any Business Can Take to Increase Search Engine Visibility,' Jim Shaw's no-cost SEO-Overview executive report.
Jim Shaw's company, SEO for Professionals, provides affordable and effective Search Engine Optimization & Local Search Marketing, Pay-Per-Click, e-Commerce, Reputation Management, and Website Design and Administration for businesses of all sizes.
We apply our SEO experience and expertise to raise your website's search engine visibility and ranking, which will increase your website's visitor traffic, and lead to a greater number of customers or inquiries that your website generates for your business.
SEO for Professionals also offers its Internet Change of Address™ which benefits the professional that has recently moved their office and realizes that Internet search engines and directories still show their old location when queried. SEOforProfessionals.com can update that data so that the search engines display the correct location and contact information.
SEO for Professionals' Jim Shaw writes the jimshawseoblog and tweets as jimshawseo.
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