Sparks Fly with YOU gNeek’s “YOU Light My Fire Working Lighter Cufflinks" at the 2011 MTV Movie Awards GBK Gift Lounge

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YOU gNeek gave an exclusive first peek to their featured "YOU Light My Fire Working Lighter Cufflinks" before the company's product launch in mid-July.

Specialty gift company YOU gNeek made sparks fly at GBK's celebrity gift lounge in honor of the 2011 MTV Movie Awards on June 3rd and 4th at the SLS Hotel in Beverly Hills, CA. The event drew in a flurry of celebrities, such as Chaka Khan, AnnaLynne McCord, Niecy Nash, Mary Lynn Rajskub, BooBoo Stewart, Flavor Flav, Reid Ewing, Chris Massey and many others who visited the “YOU gNeek boutique” at the celebrity gift suites. The company’s product line of unique, functional jewelry of miniaturized tools and gadgets found on was an immediate hit and wowed both celebrities and press outlets alike. YOU gNeek gifted and gave first access to YOU Light My Fire Working Lighter Cufflinks, replicas of vintage lighters found in gumball machines more than 50 years ago that have been re-tooled and adapted into cufflinks. Gadget-enthused celebs marveled the YOU gNeek (pronounced "unique") cufflinks with an “haute flare”. Some quotes from the stars include:

"SWAG! Only things here today that really has swagger! It's the definition of swag!" - Chris Massey
"This little light of mine - I’m gonna make it shine." - Reed Ewing sings
"Shut the hell up... these are actually useful?? So clever!" - AnnaLynne McCord

Other functioning items stars personally requested at the venue were stainless steel knife earrings, lighter necklace and earrings, level jewelry, whisk necklace, Ouija Board Compass necklace and harmonica necklace.

YOU gNeek soft launched YOU Light My Fire Working Lighter Cufflinks as an exclusive limited run on Urban Daddy in early May 2011. The product was a breakout success and sold out within one weekend. Urban Daddy featured the item again in early June as a Father’s Day Perk, offering monogramming for the special occasion. For those who missed special run on Urban Daddy, they can buy these spy-gear inspired cufflinks which launched July 15th on the company website.

YOU gNeek also features products for geek and gadget enthusiasts, offering whimsy jewelry and gift items, such as: level jewelry in an assortment of bright and fun colors; real-working mini knives and switchblade jewelry; compass jewelry including an Ouija board necklace; kitchen utensil-inspired jewelry such as a whisk necklace and salt and pepper earrings; personally-designed Star Wars and Star Trek clocks where you can select your own battleships to strike each hour. This is only a glimpse of all the cool mini instruments and gadgets in YOU gNeek’s vast inventory. Need the perfect accessory for your next wedding, cigar social or mission impossible secret rendezvous? Go straight to the source at

YOU gNeek, LLC, a specialty gift company, offers unique jewelry and gifts for geek and gadget enthusiasts. The Boston area-based company was established in 2008 by founder and head designer, Shirley Woo. For more information about YOU gNeek and its products, visit


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Alice Woo
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