World Premiere of Industry’s First ‘NIDeo’ on Carrier Ethernet Backhaul Hits the Internet

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Accedian Networks™— the number one provider of High Performance Service Assurance™ solutions for Carrier Ethernet mobile backhaul networks—releases the world premiere of its NIDeo—an animated video short depicting the complex challenges facing telecom service providers offering mobile backhaul services over Carrier Ethernet networks. Produced by Epipheo Studios, Accedian’s NIDeo uses simple graphics and humorous, easy to understand storytelling scripting to walk the viewer through leveraging the best of Carrier Ethernet to assure backhaul services, monitor network performance, guarantee Service Level Agreements (SLAs) and significantly reduce Operational Expenses (OPEX).

“The Accedian NIDeo is the ideal vehicle to help us explain who we are, what we do and why it’s important in a language that can be clearly understood by technical and non tech savvy audiences alike,” said Craig Easley, VP of Marketing and Product Management at Accedian Networks. “As a growing technology company, it’s important to simplify our message so it can be easily digested by a community that goes well beyond the technical engineers who work on the networks. We believe we’ve achieved that with our world premier NIDeo.”

What the heck is a NIDeo? Find out here. It may change perspective on Ethernet backhaul!

This unique approach of delivering a simplified message to a technical market follows Accedian Network’s successful consumer-oriented advertising campaign. The “Power of the Pink Dress” campaign used a recognizable image to capture attention. The company’s strategy with both the NIDeo and the ad campaign is to break free from its industry’s typically highly technical, B-to-B advertising and marketing to showcase its products and value-add in the industry. Read Light Reading’s Joe Braue’s take on the ad campaign in his iBraue blog: The Power of the Pink Dress.

The Accedian Networks NIDeo was released today on YouTube, Facebook, LinkedIn, and Twitter account. You can also view the NIDeo on the Accedian Website.

About Accedian Networks
Founded in 2004, Accedian Networks™ is an industry-leading provider of High Performance Service Solutions for Carrier Ethernet and IP networks. Today, the Company is the number one provider of performance assurance solutions for Carrier Ethernet backhaul networks in North America with an installed base of over 40,000 cell sites in 2010, and 70,000 platforms sold worldwide. The Company’s hardware-based EtherNID®, MetroNID® and MetroNODE 10GE™ demarcation and OAM aggregation devices also provide real-world service creation and high-speed, high-performance service assurance for Ethernet business, wholesale access, and carrier exchange services. These solutions—which far outperform more costly switches, routers and test equipment— enable service providers to establish end-to-end, standards-based OAM over converged multi-technology and multi-provider networks, with value-added services backed by assured SLAs. Accedian’s platform is deployed by a global customer base that includes telecommunications providers, cable MSOs and mobile operators offering carrier-grade ethernet platforms. A privately held company, Accedian Networks is headquartered in Montreal, Canada, with regional offices in the U.S., Europe, Latin America, Middle East and Asia. For additional information, please visit: http://www.accedian.com or call 1-866-685-8181 or +1 (514) 331-6181.

Media Contacts
Marlene Kovac
Marketing Communications Manager
Tel: 514-331-6181 Ext. 689
Email: mkovac(at)accedian(dot)com

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Marlene Kovac
Accedian
514-331-6181 689
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