The Relevancy Group Survey Reveals Top Priorities For Marketers in 2011; 69% Report That They Would Like To Be Using A Cross-Channel Campaign Management Suite

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ClickSquared today announced results from The Relevancy Group survey, “The Connected Marketing Campaign Management Imperative.” The survey, conducted with over 360 U.S. marketers reveals their top priorities for 2011.

Those marketers who are savvy enough to gain control of their customer data and employ consistent cross-channel customer-treatment rules inevitably come out on top.

The results of The Relevancy Group survey confirm what we have been witnessing in the marketplace. Channel-specific marketing cultures needs to evolve to a more collaborative model -- enabled by a comprehensive cross-channel platform.

ClickSquared today announced results from The Relevancy Group survey, “The Connected Marketing Campaign Management Imperative.” The survey, conducted with over 360 U.S. marketers reveals their top priorities for 2011.

According to the ClickSquared-sponsored survey conducted in April and May 2011, the top three priorities for marketers include: improving segmentation and targeting, integrating into social channels and leveraging social data; and increasing relevancy via dynamic content.

“The information gleaned from marketers across the country tells us an interesting story about where the market is today and where it is headed. Today’s marketers are often working in silos, seldom sharing best practices or customer data across their organizations,” said David Daniels, co-founder and CEO, The Relevancy Group. “Marketers are searching for a way to better aggregate customer data and improve communication. A single-source campaign management suite is the best way to achieve this, but only a small fraction of the industry has adopted this approach.”

Only 7% of survey respondents are currently using a single campaign management software suite to connect channels and customer data. However, 69% report interest in switching to a single campaign management suite.

Other survey findings reveal that marketers are creating an inconsistent customer experience, and are working in chaotic marketing cultures that fail to share customer information. Seventy-two percent of respondents do not tightly coordinate marketing programs across all channels; 71% reported they do not manage cross-channel contact frequency; and 67% said there is a lack of central ownership of marketing across channels.

“The results of The Relevancy Group survey confirm what we have been witnessing in the marketplace. Channel-specific marketing cultures needs to evolve to a more collaborative model -- enabled by a comprehensive cross-channel platform. Those marketers who are savvy enough to gain control of their customer data and employ consistent cross-channel customer-treatment rules inevitably come out on top,” said Dan Smith, senior vice president of marketing, ClickSquared. “ClickSquared’s cross-channel cloud marketing platform enables the multi-dimensional customer understanding and cross-channel delivery capability that marketers clearly desire. We are pleased to learn that practitioners are embracing effective, orchestrated cross-channel customer dialog management and that they are seeking the advantages a cross-channel marketing automation platform such as Click 3G can provide.”

For more information on “The Connected Marketing Campaign Management Imperative” survey, please contact, Erin Keefe, Tier One Partners, ekeefe(at)tieronepr(dot)com.

About ClickSquared:
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company’s web site at http://www.clicksquared.com or via the links below:
Twitter: http://www.twitter.com/clicksquared
Facebook: http://www.facebook.com/clicksquared

About Relevancy Group:
The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization's relevance within the broader online economy. Leveraging their Connected Marketing Framework, The Relevancy Group provides market research and consulting services to help multi-channel marketers’ further advance the adoption of best practices that embody relevance.

The Relevancy Group works with dozens of leading interactive marketing vendors and marketing organizations and acts as an advisor to industry associations including The Online Trust Alliance. For more information visit http://www.relevancygroup.com or via the links below,
Twitter http://www.twitter.com/relevancygroup
Twitter http://www.twitter.com/emaildaniels

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