"Alsop Louie Partners’ support shows confidence in Phizzle’s mission and allows us to enrich our products and expand our offerings," said Ben Davis, CEO of Phizzle.
San Francisco, CA (PRWEB) July 27, 2011
Phizzle, Inc., a mobile marketing technology company providing audience engagement solutions to grow fan loyalty, drive monetization and harness brand equity, today announced that it has closed its $3 million “A” round financing led by Alsop Louis Partners. The infusion of capital enables Phizzle to accelerate its innovative product technology roadmap, expand its management team, broaden its services, and aggressively pursue new opportunities. Additionally, the investment will further fuel Phizzle’s rapid growth in key markets and boost its industry leading customer service.
“Phizzle is clearly poised to capitalize on what has become a very big move by both corporate brands and SMBs towards mobile marketing," said Jim Whims, a partner at Alsop Louie. "We’re thrilled to have the opportunity to support Phizzle and our investment reflects confidence that the company is uniquely positioned in this space. We believe that Phizzle is delivering a compelling technology that noticeably changes how mobile marketing is used to engage and monetize fans in sports, entertainment and retail markets.”
Over the past few years, Phizzle has experienced rapid growth and expansion as major sports leagues and retail establishments have embraced its technology and the Phizzle engagement model for the discovery, distribution and monetization of a comprehensive array of mobile marketing solutions. Phizzle plans to broaden its product offerings in the coming months by expanding its customer base to include SMBs with the introduction of a self-service mobile marketing platform, to consumers with the launch of a SMS text-based, all-inclusive sports alert service and through partnerships with major technology providers.
“We are delighted to have attracted Alsop Louis Partners to support our growing momentum. It is a strong vote of confidence in our technology, our people and the Phizzle model,” said Ben Davis, CEO of Phizzle. “Our products deliver value to all parties within the mobile marketing ecosystem by promoting the right mobile marketing solution to the right audience at the right time. Alsop Louie Partners’ support shows confidence in Phizzle’s mission and allows us to enrich our products and expand our offerings. The Alsop team has demonstrated success bringing value to startup technology companies and we look forward to leveraging this partnership.”
Phizzle is a mobile marketing technology company providing audience engagement solutions to grow fan loyalty, increase customer revenues and harness brand equity. Only Phizzle has the unique combination of tools that enhance your brand through real-time, mobile interaction. Partnering with digital and media agencies, publishers, wireless carriers and brand advertisers, Phizzle delivers an array of mobile advertising solutions.
With extensive industry experience servicing brand-name sports franchises such as the New York Knicks, Cleveland Cavaliers and Philadelphia 76ers; entertainment venues such as the world-renowned Madison Square Garden, broadcast companies such as Fox Sports Net, retail establishments such as the prestigious Westfield Shopping Centers and mobile carriers, Phizzle is the provider of choice to boost mobile marketing programs. For more information, please visit Phizzle at http://www.phizzle.com
About ALSOP LOUIE PARTNERS
Alsop Louie Partners is an early-stage technology venture firm based in San Francisco, CA.
The firm looks for outstanding entrepreneurs who want to start and grow companies that will be significant drivers of the next technology cycle, which it calls the Evernet. The firm was founded by Stewart Alsop, industry pundit and venture investor, and Gilman Louie, video game entrepreneur and cybersecurity investor. Gilman and Stewart have added three new partners, including Phizzle board member, Jim Whims, a longtime executive and investor in technologies and services for the consumer. http://www.alsop-louie.com/
VP, Marketing Communications