Nashville, TN (PRWEB) July 27, 2011
The world of engagement rings, jewelry stores and the women they ultimately cater to has changed dramatically in recent years. Gone are the days of stale marketing drudgery surrounding the concept of “three months’ salary does an engagement ring require.” Instead, a brighter, bolder world has been unveiled, one where jewelers with a female-centric image are able to connect directly with consumers who are not only ready to get engaged, but are also educated about engagement rings and the choices and designers available to them. A jeweler taking the online and in-person market by storm is Nashville-based, Genesis Diamonds.
With a business plan focused on direct importing and a reputation that boasts relationships with well-known and sought after engagement ring designers like Tacori and Verragio, Genesis Diamonds is pleased to offer greater accessibility to consumers in terms of price, quality and overall choice. Headed by president Boaz Ramon, the company is proud to unveil a unique online e-commerce site, one that allows shoppers to browse the selection of designer settings and stones alike. The e-commerce site also allows Genesis Diamonds to promote their unique status as an authorized online seller of Tacori, a designation not common industry wide.
“Genesis and Tacori go back over a fifteen year relationship. Tacori is the number one requested bridal line in the country. For every ten people that come into the store, nine out of these ten people walk in with ads, or specifically ask for Tacori,” stated Ramon.
Currently, the majority of websites that offer Tacori allow shoppers to choose a setting and then peruse through a large assortment of loose diamonds, a process that cannot only be time consuming, but confusing. Genesis Diamonds, however, is taking a different approach to their marketing of the brand, picking out five diamonds that are considered “the best you can buy” and available for use in Tacori settings. Ramon believes that this strategy will significantly provide a higher quality and more user-friendly shopping experience, helping customers make their decision without feeling the confusion that sometimes comes when options are incredibly broad and unidentifiable.
Genesis Diamonds Unveils World Class Engagement Ring Buying Experience Online; Large Selection Features Tacori Page 2
Ramon states, “My diamonds represent only one percent of the finest diamonds that are sold in the world. And each diamond that we sell with a Tacori ring is of excellent grade polish, symmetry and cut. What I happen to love about Tacori is that they are very innovative and always a couple years ahead of the competition. They have an extremely strong marketing message and don’t just think like a jewelry store.”
Indeed, the message conveyed by Genesis Diamonds is one that delivers on the idea that consumers who ultimately purchase a Tacori setting and diamond are not simply buying an engagement ring, they are instead making a lifestyle choice.
Genesis Diamonds has been selling Tacori for the past year, however, the company, which now consists of three stores in Tennessee and Kentucky has over 100 years of experience in buying and selling diamonds. Additionally, all purchases made at Genesis Diamonds stores or online come with a lifetime diamond upgrade, the company will give a customer the full amount of the original purchase that can be used towards a new diamond of greater value, the customer is only responsible for paying the difference in price for the stone.
Genesis Diamonds can be found online at http://www.genesisdiamonds.net.
Genesis Diamonds is the leader in diamond engagement rings in the Southeast United States. Owned and operated by Boaz Roman, a certified gemologist, Genesis Diamonds carries the largest selection of loose and mounted GIA and EGL certified diamonds and is also an authorized retailer of high end designers Tacori and Verragio. The company has earned the designation of “The Official Jeweler to the Tennessee Titans” and was also voted as the “Best Place to buy an Engagement Ring in Nashville” in the years of 2009 and 2010. The company currently has three locations, in Nashville and Brentwood, TN and Louisville, KY.
The company recently unveiled a robust online e-commerce experience to couples in the process of shopping for engagement rings. Genesis Diamonds looks to convey the same high quality shopping experience to online customers as what is delivered in the stores themselves.
For more information, or a sample copy please contact Boaz Ramon at 855-OMG-RING.
c/o Genesis Diamonds