IR Top 500 Retailer iFurn.com Increases Website Conversion by 5.9% with the buySAFE Program

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buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers and Norris Ecommerce Management, #468 on the IR Top 500 Retailer list and a multi-million dollar online retailer of home furnishings and commercial office furniture at http://www.iFurn.com and over 50 other sites, recently conducted two comprehensive A/B tests of buySAFE. Objective tests were run independently by both Norris Ecommerce Management and by buySAFE and both tests determined that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers and Norris Ecommerce Management, #468 on the IR Top 500 Retailer list and a multi-million dollar online retailer of home furnishings and commercial office furniture at http://www.iFurn.com and over 50 other sites, recently conducted two comprehensive A/B tests of buySAFE. Objective tests were run independently by both Norris Ecommerce Management and by buySAFE and both tests determined that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

Norris Ecommerce Management utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, iFurn.com is increasing its website conversion rate by 5.9%. The test was conducted over a multi-week period during May 2011. The results were highly statistically significant with over 130,000 unique visitors and over 2,700 orders included in the test. With buySAFE, iFurn.com saw 1.1 additional sales for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution. In June 2011, Norris Ecommerce Management conducted a 2nd A/B test with its own testing tools and came to the same conclusion - buySAFE increased website conversion, sales and profitability.

“Staying ahead of the innovation curve in the eCommerce furniture industry while also providing the lowest prices and best customer service has made us very successful,” said Tommy Johnson, marketing director at iFurn.com. “A/B testing proved without a doubt that buySAFE gives us a competitive advantage and supports our goal of giving consumers the best possible shopping experience. We look forward to a long and successful partnership with buySAFE.”

"The A/B test results proved the buySAFE program is an ideal way for established retailing brands, like iFurn.com, to maximize conversion and customer satisfaction by providing buyers added confidence and the 3-in-1 Guarantee," said David Ames, managing director of Sales for buySAFE, Inc. "With buySAFE, great retailers can do well – increase their sales and profits, by doing good – providing buyers added value and peace of mind.”

About buySAFE
buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About iFurn.com
Founded in 1998 in Wichita, KS, iFurn®, The Furniture Experts® has over 13 years of online furniture sales experience and offers an outstanding selection of furniture including home furnishings and office furniture! Some of the brands they carry include Bush Furniture, Lane Furniture, Hillsdale Furniture, Sauder Furniture and many more. iFurn Stores is a five-time winner of the Wichita Metro Awards, that recognizes the fastest-growing private businesses in South-central Kansas. In 2008, iFurn.com, Inc. was greatly honored by being named one of the fastest-growing private companies in the nation on the prestigious Inc. 5000 list. iFurn.com is also proud to be one of Internet Retailer’s Top 500 online retailers. They are also a proud supporter of GallantFew, Inc. GallantFew is a non-profit nationwide Veteran mentor network that helps our returning American heroes transition successfully from military service to civilian life. For more information, visit: http://www.iFurn.com

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x 110
hdreyer(at)buysafe(dot)com

iFurn.com
Tommy Johnson, Marketing Director
316-239-6322
thomasj(at)norrisecommerce(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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