VLG Advertising and Sincerely Marketing Announce Strategic Partnership to Bring New Technologies to B2B Customers

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B2B interactive leader VLG Advertising adds Twhistler, Signature Ads and VLG.me inbound marketing services to current and future customers. Business-to-business marketing now covers the full spectrum of inbound and outbound communication and VLG's latest move reflects a broader shift in the advertising industry.

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Via Luna Group, Inc. (VLG) is a known leader in B2B demand generation with the continued success of its Dialog Marketing programs. Now the ad agency has formed a strategic partnership with Sincerely Marketing, LLC, a technology company known for its Twhistler tweet automation tool.

With the recent launch of VLG.me, an effective inbound marketing solution for B2B marketing professionals, the addition of new technology was a logical next step. VLG’s roots in technology pre-date the company with the development of the Dialog Engine by co-founder Shane Foster. VLG campaigns use a myriad of personalized URL technologies to create unique URLs to capture individual and anonymous online activity to deliver quality marketing and sales leads and opportunities to VLG’s impressive client roster.

Twhistler by Sincerely Marketing uses an algorithm optimize Twitter traffic. Not only does the application optimize Tweets by time, content and relevance, it promotes customer's most effective Tweets and discards the losers. This technology solution gives VLG customers a new tool to enhance inbound marketing effectiveness.

“This partnership speaks to our commitment to not only evolve with the B2B marketing landscape, but play a leading roll in the implementation of both outbound and inbound solutions to increase the success of our customers’ marketing programs,” said VLG President Pete Manias.

The core capabilities and close working relationship between Sincerely Marketing and VLG ensures the features and improvements to Twhistler and Signature Ads complement VLG’s existing service offering.

“We couldn’t be more pleased with the partnership and believe VLG offers the perfect platform to show the power and relevance of our software applications in the B2B space,” according to Sincerely Marketing President and CEO Brett Hersley.

VLG Advertising
Via Luna Group, or VLG for short, is an advertising agency focused on B2B demand generation. The company's turn key dialogue marketing solution melds a website, dimensional mail and real-time lead delivery to boost response and close rates for sales organizations. Formed in August 2005, VLG was bootstrapped and continues to grow as it moves into broader technical and services offerings.

Sincerely Marketing
Sincerely Marketing helps companies and individuals increase inbound marketing traffic through two, home grown technical solutions. Signature Ads enable users to publish ads in the footer of their outgoing emails. Clients are able to promote their products and services, drive traffic to online content, and boost their social media efforts. Twhistler optimizes tweets to ensure that the most successful tweets are posted at the optimal time for any audience.


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