iPlay America Appoints Marcy Edwards as Director of Marketing and Promotions

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iPlay America and Encore Event Center, a one-of-a-kind, indoor “cityscape and boardwalk” entertainment center taking shape in Freehold, N.J. announced today the appointment of Marcy Edwards to the position of Director of Marketing and Promotions. In her new position, Edwards will be responsible for handling all marketing and ad campaigns in addition to coordinating all in-house and external promotions.

iPlay America and Encore Event Center, a one-of-a-kind, indoor “cityscape and boardwalk” entertainment center taking shape in Freehold, N.J. announced today the appointment of Marcy Edwards to the position of Director of Marketing and Promotions. In her new position, Edwards will be responsible for handling all marketing and ad campaigns in addition to coordinating all in-house and external promotions.

Marcy brings more than seven years of marketing experience with her to iPlay America. Prior to joining iPlay, Edwards worked as Director of Marketing for Sahara Sam’s Oasis Indoor Water Park, where she overhauled and evolved the brand’s identity and online presence. Edwards also worked as Marketing Specialist at Comcast Networks, successfully developing and growing consumer and affiliate awareness through the use of email campaigns, social media, consumer outreach and grassroots marketing strategies.

“Marcy is an industry veteran with a proven track record of developing successful business plans and increasing brand awareness,” said Bruce Glorsky, chief operating officer of iPlay America and Encore Event Center. “She has the vision, skills, experience and relationships required to bring enhanced and lasting value to the iPlay and Encore brands.”
Edwards graduated from Temple University, earning a Bachelor’s Degree in Communications.

About iPlay America and Encore Event Center:
iPlay America and Encore Event Center is an entirely new entertainment and event concept taking shape in Freehold, N.J. iPlay America and Encore is among the most ambitious, exciting and upscale family entertainment and banquet/event center anywhere. Constructed with theme park-inspired detail and boardwalk styling, iPlay America offers an incredible variety of rides and entertainment, games and attractions geared to all ages.

Encore Event Center offers guests a unique venue for life’s milestone events including weddings, birthday parties, and bar mitzvahs as well as corporate meetings, team building events and celebrations. The venue’s centerpiece is a 12,000-square-foot multi-purpose event facility that can accommodate up to 800 guests or meeting attendees, and smaller gathering are served through luxury VIP suites and two expansive banquet rooms. Encore creates a distinct experience for any special occasion or celebration.

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Joanne Fischetti
R&J Public Relations
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