We are passionate about raising the level of awareness about the health benefits and superior quality of California’s high quality, artisan olive oils,
San Diego, CA (PRWEB) July 27, 2011
Paso Robles locals and owners of We Olive - the market-leading brand for Extra Virgin Olive Oil - are proud to announce We Olive’s participation as title sponsor for the 8th annual Paso Robles Olive Festival. As the premier West Coast Olive Festival, the hugely successful event, which attracts over 7,000 people annually, will take place at the Paso Robles Downtown City Park on Saturday, August 20, 2011, from 10:00 a.m. to 5:00 p.m.
There will also be a social mixer held Friday, August 19, 2011, from 6:00 to 8:00 pm at Sculpterra Winery featuring gourmet olive-inspired hors d’oeuvres, local wines and the winners of the olive oil tasting competition. As lead sponsors of the festival and strong advocates of California olive growers, We Olive is working vigorously to shed light on the olive industry by bringing enhanced visibility to the festival, Paso Robles, and the well over 50 participating California olive growers - as well as the fact that olives are becoming a dominant commercial crop in San Luis Obispo County.
“We are passionate about raising the level of awareness about the health benefits and superior quality of California’s high quality, artisan olive oils,” states owner, Frank Mercurio. “And, we are even more thrilled to be a part of the festival as we feel this is an incredible opportunity to promote California’s growing olive industry.”
The Paso Robles Olive Festival introduces a forum to learn about the health benefits and culinary creativity of olives and olive oil by showcasing vendors both locally and outside the county featuring their products in addition to free olive oil tasting, tasting seminars, cooking demonstrations, and a head-to-head chef cook-off in the outdoor kitchen stadium. Olive Festival Culinary Row will feature tastings by local wineries and breweries as well as attendance by the winners of We Olive’s “Discover California Olive Oil” Recipe Contest, who will be announced by August 3rd.
Olive oil fans had the opportunity to win a trip to the Paso Robles Olive Festival by participating in the 1st annual “Discover California Olive Oil” recipe contest via Facebook and Weolive.com, a unique platform to uncover the very BEST California EVOO recipes in the state. The recipe contest ran through July 24th on the We Olive Facebook Fan Page and Weolive.com, and encouraged entrants to experiment and submit original recipes using their (California-only) oil-of-choice.
The Grand Prize package includes a two-night stay for two at Alta Cresta Olive Orchard Cottage B&B, admission to the 2011 Paso Robles Olive Festival and VIP Lounge, Olive Oil Sensory Class By The UC Davis Olive Center, an opportunity to attend the Olive Festival Grower Party in downtown Paso Roble, a Grower-Guided Olive Orchard Tour, a Paso Robles Wine Tasting Tour as well as a shopping spree. All entrants will secure a 20% off coupon for use at their local shop or online (may be used on or before October 31, 2011) – an added incentive that has We Olive fans busily testing their favorite recipes to submit online.
The Olive Festival is made possible by the Paso Robles Downtown Main Street Association, a nonprofit corporation established to restore, promote and enhance the economic vitality and unique historical value of downtown Paso Robles, the association is credited with coordinating the festival from the very beginning. For more information regarding the festival, including tickets to the social mixer, contact Paso Robles Main Street Association at 805-238-4103, or visit http://www.pasoolivefestival.com.
About Paso Robles Olive Festival
Paso Robles Olive Festival has been showcasing olive and olive oil producers from all over California for the past 8 years. The festival features tastings of California olives and olive oil, wine and beer, chef competitions, art galleries, and gourmet food vendors. Each year the Paso Robles Olive Festival provides a culinary experience for the whole family. Wine tasting and gourmet hors d’oeuvres are available for purchase.
About We Olive
We Olive – The Olive Oil Experience – is the nation’s leading retailer of artisan California Extra Virgin Olive Oils, aged balsamic, mustards, pesto, tapenade and other gourmet foods that enhance the discovery of olive oil. At every We Olive store, guests can sample all items. Some We Olive stores offer wine tasting and tapas.