Visual Revenue Secures Series A Seed Funding

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Investment to Accelerate Product Development of Company’s Predictive Analytics Platform for Media

Visual Revenue Inc., the market leader in predictive analytics for online media, today announced that it has secured $512K in funding led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors. This investment will primarily help fuel the company's product development.

Visual Revenue offers media companies a first-of-its-kind Front Page Decision Support System for online Editors. The solution, which can predict the performance of a piece of content about 15 min. into the future, provides real-time recommendations on what content to place in which position on a Front Page and for how long. Taking these recommendations results in a dramatic increase in visitor engagement, content relevancy and revenue, whilst adding a cost saving opportunity at the same time.

“We’ve seen first-hand the growing importance of data for publishers and jumped at the opportunity to invest in Visual Revenue,” said Eric Hippeau of Lerer Ventures. “In a fast paced newsroom, editors need recommendations on what content to place where, not more data to interpret. Visual Revenue’s unique ability to talk directly to the editor is a huge win.”

"Online editors have access to a lot of data, but this typically paints an unclear or misleading picture," said Dennis R. Mortensen, CEO and founder of Visual Revenue. "We are leading the way by providing online editors with advanced, yet simple, decision support tools they need to take informed, real-time content placement decisions that impact the future.”

“I am extremely happy with the group of investors we’ve brought together and their media industry knowledge. This investment will allow us to accelerate the development of the platform and further expand our offering,” said Mortensen.

Visual Revenue is platform independent and provides real-time recommendations on content placement for a publisher’s web front pages, mobile and tablet editions and their syndicated feeds. Visual Revenue works with all Front Page layouts, requires no change to existing processes and has an extremely lightweight integration methodology.

About Visual Revenue

Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Automation Platform currently provides more than 40 online publishers with real-time recommendations.

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.

For further information please contact Charlie Holbech, VP Operations, charlie.holbech(at)visualrevenue(dot)com, +1.212.506.6700

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Charlie Holbech
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