Tagwhat, the Mobile App that Tells 'Great Stories at Places,' Makes its Indianapolis Debut at the Brickyard 400

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Tagwhat, the new mobile application that tells "Great Stories at Places," will be unveiled for the first time in Indianapolis on the big screens at the Brickyard 400. Discover Indy in a whole new way with Tagwhat as stories pop up on the mobile screen at the real life places where they were meant to be told.

Tagwhat tag in the Art channel

We've got a lot planned from stories about Indianapolis' rich history, to NASCAR, the Colts, and the city's music and art scene.

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In the wee hours of Thursday, July 28, 2011, Tagwhat will turn the lights on at places around Indianapolis, revealing their hidden stories to the public. That's when the new mobile application telling "Great Stories at Places," makes its Indy debut as part a first-of-its-kind media campaign at the Brickyard 400.

Tagwhat, based in Boulder, Colorado, delivers stories in words, images, video, and audio to the mobile where they best describe or enhance a place. Users experience hidden stories everywhere they go -- thousands of original and curated stories told by Tagwhat’s team of new media journalists and filmmakers and its first publishing partners including the Associated Press (AP) and the National Trust for Historic Preservation. Tagwhat's rich media stories are organized, like TV, by channels and pop up on top of real-life locations, changing based on where the user is and where they're looking. Turn on any Tagwhat channel and watch the world fill with those stories. Tap on a story to dive into interesting videos, historic photos, and rich audio. When a story is too good not to share, send a unique digital postcard that can be personalized to friends via Facebook, Twitter or email.

"Bringing Tagwhat to Indianapolis and the Brickyard 400 is almost to good to be true," said Tagwhat co-founder and CEO, Dave Elchoness. "We've got a lot planned from stories about Indianapolis' rich history, to NASCAR, the Colts, and the city's music and art scenes. Both long time residents and tourists will love what they see around them in Tagwhat."

In addition to planting vivid multimedia stories around the city, Tagwhat will be featured on the big screens at the Brickyard 400 and will sponsor a Southwest Airlines gift card giveaway. Download the app for iPhone 3GS or 4, or Google Android devices, and send a digital postcard from Tagwhat's mobile application to a friend via Facebook, Twitter, or email during the 2011 Brickyard 400 to enter the random drawing.

OK, Indianapolis, prepare to finally see what you've been missing, with Tagwhat!

For details about Tagwhat and the official rules of its Southwest Airlines gift card giveaway, or to schedule an interview with co-founder and CEO Dave Elchoness, please visit http://www.tagwhat.com.

About Tagwhat:

Tagwhat, Inc. based in Boulder, Colorado is a media company that tells "Great Stories at Places" in multimedia in the mobile device. Tagwhat's application including its patent pending technology is available for download for iPhone 3GS and 4 and Google Android devices.

Media Contact:

Dave Elchoness
Tagwhat, Inc.
(303) 834-7121


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Dave Elchoness
(303) 834-7121
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