RFID Journal Launches Low-cost Marketing Solutions for Smaller RFID Vendors

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Cost-effective product strategy planning, targeted marketing campaigns and expert creative development get RFID marketers the results they desire, while maintaining an ROI.

RFID Journal announced today that it is introducing low-cost marketing solutions to help RFID companies attract their target audience and achieve their marketing goals, while maintaining an ROI.

The company will offer its proven high-level marketing services to solutions providers, consultants, associations and other RFID industry organizations. With its unique industry experience, knowledge of the market, market–trend data and expertise in developing marketing materials, RFID Journal can help startup, middle-sized and Fortune 100 businesses achieve real results while remaining focused on their return on investment (ROI).

RFID Journal's seasoned staff will focus on low-cost, industry-specific customized marketing solutions, and on providing the kind of personalized service that is rarely found with big advertising agencies. The company's expertise crosses all key marketing channels, including e-mail, Web, search, print, public relations, social media, events and telemarketing.

Marketing Specialties Include:

  • Logo development and product launch campaign
  • Brand and marketing strategy
  • Copy writing and creative development
  • Integrated marketing campaigns
  • Strategic partnership development and introductions
  • Search-engine marketing and landing pages
  • Custom events
  • Telemarketing script writing
  • Direct-mail, product or company brochures
  • Video services, blog and social media strategy
  • Sales training and trade-show promotion strategies
  • Market research and surveys
  • White papers and reports
  • Webinar presentation development and promotion

"The RFID market is very unique, and with more than a decade of experience marketing products and services to business professionals worldwide, we know it better than anyone," said Sonja Valenta, RFID Journal's director of marketing. "I'm pleased that we will be offering our talented staff's expertise to help companies in this complex, growing industry create powerful marketing campaigns, quickly and more cost-effectively."

To learn more, simply send an e-mail inquiry with your contact information to marketing(at)rfidjournal(dot)com, or visit http://www.rfidjournal.com/marketing.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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Mark Roberti
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