Boopsie and CoverCake Simplify Mobile Discovery of Books Covered by Pop Media

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Boopsie, the leading mobile solution for universities and libraries worldwide, announced today that it will offer access to CoverCake’s book discovery platform which makes it easy for consumers to find books mentioned by popular media such as news magazine, radio and daytime talk shows. Access to CoverCake content will be offered as a channel option for public and academic libraries via Boopsie for Libraries. The deal with CoverCake represents the first step by Boopsie to deliver unique value-add mobile content to libraries.

Boopsie for Libraries now provides library patrons with a quick and easy mechanism for finding books highlighted on NPR, The Daily Show with Jon Stewart, The View and other shows.

Boopsie, the leading mobile solution for universities and libraries worldwide, announced today that it will offer access to CoverCake’s book discovery platform which makes it easy for consumers to find books mentioned by popular media such as news magazine, radio and daytime talk shows. Access to CoverCake content will be offered as a channel option for public and academic libraries via Boopsie for Libraries mobile apps. The deal with CoverCake represents Boopsie's first step in delivering unique value-add mobile content to libraries.

“Our goal is to reinforce the library as a central source of information on books and other media,” notes Greg Carpenter, Boopsie’s CEO. “CoverCake’s platform delivers value-add to our customers because it provides patrons with a quick and easy mechanism, using their mobile devices, to find the books highlighted on NPR, The Daily Show with Jon Stewart, The View and other shows.”

Currently there is no comprehensive discovery process for the hundreds of book reviews and author interviews that are featured on TV and radio shows every year. CoverCake has solved this problem by creating a platform that tracks, organizes and presents book and author information featured on those shows. Clicking on the book takes the user to a page with a brief synopsis, author information and a list of shows and movies that have featured that particular title. CoverCake allows consumers to find books featured in the last 12 months.

CoverCake also provides information on whether a book is available at a local library or via online booksellers such as Amazon, BarnesandNoble.com or Google Books. Separately, CoverCake is available as an iPad app. An Android version is slated for release next month.

CoverCake content will be available as a separate channel on Boopsie for Libraries apps. In addition to providing information about the book and its availability at the library, patrons will be able to immediately check out books or place them on hold via their mobile devices. Boopsie customers can add the CoverCake channel to their mobile app free of charge.

“Too often the spotlight on new books is fleeting,” says Todd Gibson, Direcctor of Business Development at CoverCake, Inc. “Our goal is to simplify discoverability and access to those books and authors that have become part of popular culture. Working with Boopsie expands our reach across mobile devices. ”

Additional information on Boopsie for Libraries can be found at http://www.boopsie.com/libraries

About Boopsie
Founded in 2006 and located in Silicon Valley, California, Boopsie is the industry-leading mobile solution for universities and libraries worldwide. Customers include Seattle Public, LA Public, University of Toronto, University of Notre Dame, Brown University, University of Gent in Belgium, and University of Auckland in New Zealand. Boopsie is American Library Association’s mobile partner for a range of conferences including ALA 2010 and the preferred mobile solution for a number of consortia. Disruptively affordable and easy-to-deploy without compromising on world-class performance, Boopsie's solutions are fully hosted and all apps are downloadable on mobile devices including Android, BlackBerry, iPhone, iPod Touch, iPad, J2ME, Palm, Symbian, Windows Mobile, and also support browser-enabled devices. http://www.boopsie.com

About CoverCake
CoverCake is a stealth-mode startup company bent on delivering intelligent software solutions to help guide readers and book companies alike through an industry in turmoil. CoverCake is based and strategically positioned within Silicon Valley, California to upset the status quo of book recommendations and provides intuitive services for end users to publishers at the top of the food chain. CoverCake book recommendations and analytics solutions are designed for the entire book business vertical, and are fully hosted and built to scale. Mobile apps are available on the iPad, iPhone, and Android platforms. http://www.covercake.com.

Media Inquiries:
Pam Kahl | verbal800 Communications | 503.706.0259 | pam.kahl(at)verbal800(dot)com

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