Minneapolis, MN (PRWEB) July 27, 2011
A healthcare fundraising campaign, by its very nature, insists that there are crucial issues to be addressed and exciting opportunities to be realized—now. Even as campaigns and philanthropic marketing evolve, a compelling cause, a charismatic leader, and a real deadline remain crucial to campaign success. The creation of a sense of time, place, and destiny is critical to fundraising success. Through the campaign brand, donors and other participants understand that the initiative is a clear departure from “business as usual.” It becomes something deserving of special attention and investment. The campaign brand lends communications the sense of urgency, promise, pride, and excitement so vital to accelerating momentum. This webinar will examine best practices in campaign communications.
This session will be important for health care organizations planning a fundraising campaign within the next 24 months. Creative principles of successful campaigns will be discussed as well as concepts for building a working relationship between the campaign brand and the institutional brand. The session will cover why the campaign brand must resonate with the understanding, beliefs, and expectations that people have for your institution. The session will address creating internal consensus and connecting with donor interests. This webinar will examine best practices in campaign communications.
Sara Stern, a talented marketing and communications expert, will present this online professional development session. Sara leads the Creative group and the philanthropic marketing practice at Lipman Hearne. She brings her audience an understanding of nonprofits’ issues and imperatives, honed from years of managing the complex demands, techniques, and tactics of large-scale integrated marketing and branding programs in health care. Sara is a frequent speaker and has lectured on integrated marketing communications for the Council for Advancement and Support of Education (CASE), the Association of Fundraising Professionals (AFP), and others. Sara received her A.B. in Government from Smith College.
For registration information see http://www.developmentdialogues.com or call (800) 630-5578.