Motives® by Loren Ridinger® Expands Award-Winning Line with New Mineral Products

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Mineral, customized offerings follow trend in cosmetics industry offering “beneficial, not just superficial” products, says SVP and Motives® creator Ridinger

Loren Ridinger, Senior Vice President of Market America Inc. and creator of Motives® by Loren Ridinger, is set to announce the launch of Ambition - The Motives® Mineral Line (

This new mineral line, which Ridinger will officially introduce to more than 25,000 people at Market America’s 2011 International Convention next month, contain lipsticks, blushes and eyeshadows that are multi-functional with radiant color and long-lasting skin benefits. In addition, mineral cosmetics products are an “exploding” trend in the cosmetics world with sales that analysts expect to increase by 9% over the next year.

Ridinger said the inspiration for the new “beneficial, not just superficial” cosmetics line derives from the qualities she has attempted to emulate throughout her life – qualities that she sees in successful women from all walks of life. With inspiring names like Fearless, Revolutionary, Motivated, Confident, Innovative and Brilliant, Ambition – The Motives Mineral Line showcases traits any woman – whether a working woman climbing the corporate ladder or a stay-at-home mother running her household and raising her children – can aim for.

“We all aspire to achieve greatness and, by believing in ourselves, we can make our dreams become a reality. My hope is that when women wear these products, they will feel empowered,” Ridinger said. “That is why I created the Motives® brand: to give women the ability to look great and feel good about themselves, while achieving financial independence. I worked hard to get where I am today because I believed in myself and I want every woman, no matter what income level, to feel the same.”

A leader in the industry for its customized cosmetics offerings, Motives® by Loren Ridinger® also unveiled the addition of its customizable Motives® Custom Mineral Powders and Motives Custom Mineral Blend.

Made from micronized minerals, Motives Custom Mineral Powders contain pure pigments that feel light and natural on the skin. With pure pigmented toners, finish-enhancing modifiers and good-for- your skin ingredients, you can create a flawless look for any skin type or skin tone.

Motives Custom Mineral Blend is perfect for every woman’s skin type, skin concerns, and adds the Motives personalized touch. Each formula is a unique recipe, prepared by a talented Motives Consultant, designed for a woman’s needs; such as, reducing the appearance of wrinkles, oil control and anti-aging.

Formulated using a variety of bases, toners, intensifiers, enhancers, moisturizers and modifiers, these products, when combined, benefit the skin and leave a silky smooth, flawless finish that gives the complexion a naturally radiant and healthy glow.

These products, with help from a Certified Motives Color Consultant, can offer consumers perfectly matched and blended foundations, eye shadows, blushes, and bronzers that are customized to the specific needs of consumers.

Ambition – the Motives Mineral Line and Motives Custom Mineral cosmetics will be available at, as well as through a certified Motives Consultants.

About Motives® by Loren Ridinger®
Motives by Loren Ridinger, through revolutionary, cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information visit and creator Loren Ridinger’s blog, My Fashion Cents at and Loren’s World, a lifestyle and empowerment website at


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Kay Stone
Market America
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