The MyPreferences solution does not replace an organization’s marketing databases or CRM system, but supercharges it, so to speak, and makes the preference data actionable.
Duluth, GA (PRWEB) July 27, 2011
PossibleNOW, the leading provider of compliance and marketing solutions for direct marketers, announces the launch of MyPreferences™, a cloud-based enterprise preference management solution. MyPreferences consolidates the collection, management and reporting of consumer preferences from the entire enterprise into a centralized system that can work seamlessly with a company’s Customer Relationship Management (CRM) system or marketing databases. MyPreferences is an evolution of PossibleNOW’s flagship compliance and privacy management solution.
MyPreferences goes beyond complying with privacy opt-out requirements by enabling consumers to designate how and when companies contact them. The solution helps marketers maximize the value in multi-channel marketing by tailoring messages that are relevant to the consumer as well as being compliant with privacy regulations.
“Most companies have limited preference management solutions,” explains Scott Frey, President and CEO of PossibleNOW. “These solutions are often decentralized, focused on complying with privacy opt-out requirements, and specific to one marketing channel such as email. Consumers want to control how and when they receive marketing messages and what information is important to them. However, marketing to consumers based on their preferences can create operational and compliance challenges that are solved through the MyPreferences solution.”
Frey continues, “In fact, we were among the first to use the term ‘enterprise preference management’ to explain what MyPreferences does. The MyPreferences solution does not replace an organization’s marketing databases or CRM system, but supercharges it, so to speak, and makes the preference data actionable. Companies gain the ability to communicate with their prospects and customers in ways that are relevant, compliant with privacy regulations, and that meet the consumer’s expectations.”
MyPreferences can also be used for account servicing in addition to managing marketing preferences. Companies can collect and manage their customers’ preferences for electronic bill or account statements or payment notifications.
Scott Hornstein, an international author, lecturer and marketing consultant, comments on what MyPreferences means for direct marketers. “MyPreferences is a marketing breakthrough. It is a pipe that enables each individual customer to tell us their marketing and servicing preferences. If direct marketers are listening, they should be able to seriously reduce marketing waste, of which there is plenty, increase the relevance of their communications and nurture a significantly more profitable and satisfying relationship. MyPreferences moves marketers closer to delivering the right offer to the right customer at the right time.”
The MyPreferences solution suite consists of five applications: Preference Manager which provides an organization with the ability to manage preference activities across the enterprise, Preference Center that lets consumers manage their marketing, servicing and privacy preferences through an intuitive cloud-based interface, Status Manager which uses the PrivacyPass rules engine to provide the current contact status of customers and prospects, Quickcheck which allows the collection and checking of preference data by field agent or call center personnel, and MyID that generates a unique ID for each person that ties customer records together across various business units.
PossibleNOW created a product web site for MyPreferences at http://www.mypreferences.com.
For more information about MyPreferences solution suite, please contact PossibleNOW at (800) 585-4888 or info(at)possiblenow(dot)com.
PossibleNOW, headquartered in Duluth, Georgia, is the trusted source for consumer compliance and marketing solutions. PossibleNOW leverages its expertise in information technology, database management, and consumer privacy and regulatory compliance to provide cloud-based applications and solutions. PossibleNOW’s MyPreferences is an enterprise preference management solution that effectively collects and manages the contact and privacy preferences of customers and prospects including service, privacy, marketing (opt-in and opt-out) across all marketing channels and makes the preference data actionable. PossibleNOW also provides data services to help direct marketers maximize the value of their information assets and boost the effectiveness of calling campaigns. CompliancePoint, a PossibleNOW company, provides consulting, audit and training services on consumer and business privacy and information security issues. For more information, call (800) 585-488 or (770) 255-1020, e-mail info(at)possiblenow(dot)com or visit http://www.possiblenow.com.
About Hornstein Associates
International author, lecturer and consultant, Scott Hornstein works with clients in all phases of marketing strategy, research and implementation. His customer relationship methodology emphasizes respect and trust in all forms of marketing, and promotes opt-in relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value. Scott’s most recent book is “Opt-In Marketing.” For details, call (203) 938-8715, email scott(at)hornsteinassociates(dot)com or visit.http://www.hornsteinassociates.com.
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