Marketing Yourself With Photo Books: Photoshelter & Blurb Offer New Free Guide for Photographers

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New expert guide provides tips and case studies on promoting a photography business through self-publishing

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This e-book will coach photographers on ways that self-publishing can be used to effectively build a following among prospects and expand interest from existing clients.

PhotoShelter (http://www.photoshelter.com), the worldwide leader in portfolio websites, sales and marketing tools for photographers, today released Marketing Yourself with Photo Books, an in-depth look at how professional and amateur photographers use self-published photo books to promote their business and capture the attention of potential clients. Sponsored by Blurb, the global creative publishing and marketing platform, Marketing Yourself with Photo Books can be downloaded directly here: http://bit.ly/photobooksguide.

Marketing Yourself with Photo Books explores the practical considerations of building a photo book for promotional use, including the economics, portfolio use, dealing with photo editors and designers, and color fidelity. Featuring several case studies of successful photographers who use both traditional offset print processes as well as online print-on-demand bookmaking services, the e-book outlines multiple strategies that photographers can use to self-publish their work, build their brand, and generate more business.

“Today, we’re seeing an increase in smart photographers using photo books to complement their marketing efforts,” said Allen Murabayashi, CEO of PhotoShelter. “This e-book will coach photographers on ways that self-publishing can be used to effectively build a following among prospects and expand interest from existing clients.”

Marketing Yourself with Photo Books is the latest in PhotoShelter’s ongoing series of free business e-books for photographers and marketing professionals. PhotoShelter’s library of 13 free e-books includes guides on email marketing, search engine optimization, starting a photography business, freelance marketing and can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter
PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 70,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website. A complete solution designed to make the business of photography easier to manage - PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter for $1, visit http://www.photoshelter.com.

About Blurb®
Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

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Deborah Block
PhotoShelter
(212) 206-0808 3325
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