NPI Promotes Jeff Fernandez To Director Of Global Sales

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Nutritional Products International (http://www.nutricompany.com), a company that delivers innovative consumer products to the American marketplace, has named Jeff Fernandez as Director of Global Sales.

"We are thrilled to have Jeff Fernandez spearheading our sales team at NPI," said Mitch Gould, CEO.

Nutritional Products International (http://www.nutricompany.com), a company that delivers innovative consumer products to the American marketplace, has named Jeff Fernandez as Director of Global Sales.

As part of NPI's expansion and launch of its sister company, NPI Export, Fernandez will oversee both domestic and international sales.

"We are thrilled to have Jeff Fernandez spearheading our sales team at NPI," said Mitch Gould, CEO. "He brings an extremely successful and profitable track record to our team and company initiatives, and we know that he will continue to make outstanding contributions to our company in this key role."

Fernandez has been a part of the NPI team as the Executive Vice President for one year. With over 20 years of retail purchasing, management and operational experience with some of the largest multimillion dollar stores, Fernandez has the skills and expertise necessary to lead NPI’s latest venture. During his tenure and proven success in the health and personal care categories with industry titans such as Amazon.com and Wal-Mart, Fernandez skyrocketed business revenues and improved bottom lines. At Amazon, for example, he led the company from revenues of close to nothing to over $100 million in only five years in building the HPC categories.

Additionally, Fernandez brings to NPI a wealth of knowledge and solid relationships with retailers in the industry. These attributes have been, and will continue to be, a benefit for NPI’s client base.

"Jeff has launched, built and managed sports nutrition, vitamin, weight loss, health care OTC, sexual wellness and personal care categories for over two decades," Gould said. "It is his breadth of industry knowledge and sales abilities that will serve him well in his new role.”

NPI is one of the largest privately held companies in the nutraceutical industry. It provides measured sales and marketing solutions for worldwide companies, leading to their success in the American marketplace. NPI maintains strong relationships with important buyers all over the country, providing foreign brands with a fast track to the world's most important market.

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