eBridge Advertising Conducts an Independent Survey to Help Small Business Owners Survive and Succeed with Performance Advertising

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63% of Small Business Owners Do Not Know How Many Customers $100 of Advertising Will Produce.

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eBridge Advertising is a leading, online ad agency with over 40,000 customers that recently surveyed over 13,000 small business owners across several business categories. The business owners surveyed were not customers, but confirmed the company's new Mission Statement: "Help Small Businesses Survive and Succeed."

Here are some highlights from the responses:

  •     68% said they face "very" or "extremely" competitive business competition (five choices)
  •     63% said they were not sure how many customers they get for every $100 they spend on advertising
  •     64% said receiving customer phone calls is their most important measure of advertising effectiveness - followed by walk-in customers (20%) and web visitors (16%).

"The survey confirmed the need for what we call Performance Advertising. Performance Advertising is advertising that is measured by dollars per response; and closing the loop by tracking how many calls, walk ins, or web site visits are required to actually produce a profitable customer," says Dan Caulfield, Managing Partner of eBridge Advertising.

To learn more about ebridge's flexible and advertising solutions, visit http://www.ebridgeadvertising.com.

About eBridge Advertising:

eBridge Advertising helps small business owners survive and succeed by providing small business owners with powerful performance advertising solutions, and delivers them simply, effectively and affordably. eBridge allows its customers to "try before they buy", with 30 days free on most of its core subscription based service offerings including, Auto-SEO, Web Sites, Videos, and Mobile Coupons.

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Dan Caulfield
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