New Digital Shorts From Facebook Apps Provider, North Social, Introduce The Poster Child For Fan Page Fail

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Videos Highlight Obsession With Getting More Likes On Facebook

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"The point is: if you want to break through and connect, you have to spend more time and effort creating meaningful fan experiences.”

North Social (http://www.northsocial.com), a leading provider of Facebook applications for businesses, has developed a series of 11 “Fan Page Fail” video shorts at http://www.fanpagefail.com. The videos feature "socially-reckless" character Jonny Like, whose social missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base.

"You can't expect someone to return your 'Follow Us On Facebook' volley just because you printed an ‘F’ icon on a decal or spent a few dollars on a ‘Like Us On Facebook’ sign," said David Brody, Managing Partner, North Social. "People follow, like and share brands that are entertaining, informative, and most importantly, that provide value back."

Inspired by North Social’s tagline, “there’s a better way to build a following,” three of a total of 11 videos were released today, including:

  •     "Street Preachin’" - With a megaphone, a van and an oversized Facebook thumb, Jonny aggressively asks for pedestrians to “Like” him on Facebook.
  •     "Beach Baller" - Jonny visits the beach, where his awkward charm and poor judgment causes a potential female fan to “unlike” his game.
  •     “Dirty Urinal” - Jonny’s uninhibited enthusiasm drives more exposure than expected, which comes to a head in an invasive bathroom encounter. He learns the value of fan quality over fan quantity.

“If you’re oblivious to your target’s needs, aspirations, and reeking of desperation like Jonny – no thumbs up or loyalty for you,” said Brody. “The painfully awkward behavior portrayed in these spots is meant to serve as an entertaining wake up call to the millions of brands trying to maximize the impact of their social media marketing efforts. The point is: if you want to break through and connect, you have to spend more time and effort creating meaningful fan experiences.”

North Social, who collaborated with Los Angeles-based production company Safe Camp on the digital shorts, will feature the campaign for the next three months. The videos will be supported with national online, print and out-of-home ads, and featured on the brand’s Facebook Page (http://www.facebook.com/northsocial) and the website http://www.fanpagefail.com.

To learn more about the North Social suite of Facebook applications, and to see them in action, visit http://www.northsocial.com.

About North Social
North Social’s easy-to-use applications for Facebook pages enable individuals and businesses to customize their Facebook Page and create fan experiences without the expense of application development. Over 100,000 North Social applications have been installed by companies of various sizes and types, including global brands such as Virgin America, Sony Music, Greenpeace, Electronic Arts and Hyatt. North Social’s “application buffet” has 18 Facebook apps for; fan growth, sweepstakes, group deals, product sampling, e-commerce, content distribution, contact capture and more. In February 2011, North Social was acquired by Vocus Corporation, a Maryland based provider of marketing and PR software. For more information, please visit http://www.northsocial.com.

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

About Safe Camp
Safe Camp is a Los Angeles-based branded content and documentary film production company. Their roster of clients includes Sony, Converse, Levis, UCLA, and Jefferson National Insurance. You can learn more about them and see their work at http://www.wearesafecamp.com.

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