Lyra’s New Forecast Report Details the Impact of WiFi Networking, Mobile Printing, and MPS on Ink Jet Market Growth

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Lyra Research has released a new report that covers the ink jet printer and all-in-one (AIO) markets—Worldwide Forecast for Ink Jet Printers and All-in-Ones, 2008–2015. This new report details single-function and AIO ink jet printer shipments, revenue, and installed base figures; average sales prices; and representative products for A4, A3, and A6+ photo specialty ink jet printers, as well as consumer, small office/home office (SOHO), and workgroup ink jet AIOs. In addition, it breaks down the ink jet printer and AIO market shipment figures by region: North America; Latin America; Europe, the Middle East, and Africa (EMEA); and Asia Pacific.

Lyra Research, the digital imaging authority (http://www.lyra.com), has released a new report that covers the ink jet printer and all-in-one (AIO) markets—Worldwide Forecast for Ink Jet Printers and All-in-Ones, 2008–2015. This new report details single-function and AIO ink jet printer shipments, revenue, and installed base figures; average sales prices; and representative products for A4, A3, and A6+ photo specialty ink jet printers, as well as consumer, small office/home office (SOHO), and workgroup ink jet AIOs. In addition, it breaks down the ink jet printer and AIO market shipment figures by region: North America; Latin America; Europe, the Middle East, and Africa (EMEA); and Asia Pacific. The report is based on key findings from Lyra’s first-half 2011 Hard Copy Industry Advisory Service (IAS) Forecast 360.

The Worldwide Forecast for Ink Jet Printers and All-in-Ones, 2008–2015 report focuses on the signs indicating that the ink jet printer market is rebounding from the global recession. The delayed replacement of existing printers during the recession, the growth of the AIO market, and the mobile print drivers that ink jet printer vendors are offering on some of their new printers and AIOs will drive printer sales through 2015. The development of business ink jet products and vendors’ willingness to promote ink jet’s cost-per-page advantages over their own low-end laser products will help drive sales in office environments.

The report also explores the ways in which the ink jet market continues to show signs of maturity. Emerging markets such as Latin America are growing rapidly, while markets in industrial regions are growing at a much lower rate. The growth rate in North America will be the lowest through 2015 as a result of the adoption of WiFi networks in homes, SOHOs, and small and medium-size businesses, limiting replacement opportunities in environments where multiple PCs are more common.

“The ink jet printer market will rebound, but the growth will be limited,” said Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Service. “While the global recession greatly contributed to the decline in the ink jet market over the last couple of years, it also took the spotlight away from other changes that were occurring in the printer market, including the maturation of the market, decline in new PC and printer placement opportunities, and the increase in MPS engagements in corporate environments.”

Insight into the Role That SOHO Ink Jet AIOs Played in the Ink Jet Printer Market Rebound
The shipment of AIOs, particularly SOHO AIOs, will drive growth in the ink jet market. The SOHO ink jet AIO segment is a relatively new one, but shipments of these units have grown quickly over the last few years, increasing to 11.7 million in 2010 from 9.6 million in 2009. Shipment growth for these products is expected to continue through 2015, increasing to 21 million units in 2015 for a very strong compound annual growth rate of 12.4 percent. A major benefit of these devices is that they incorporate an automatic document feeder with a flatbed scanner, a feature previously found only on high-end units. The move among vendors toward lower-cost devices with small-capacity document feeders addresses the needs of SOHO users who have broad document-handling requirements and work in low-print volume environments.

Ordering the Report
The Worldwide Forecast for Ink Jet Printers and All-in-Ones, 2008–2015 report can be immediately purchased for $1,395. For more information about the report, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin(at)lyra(dot)com, or visit Lyra’s online store at http://store.lyra.com/product_p/i1107a.htm.

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About the Hard Copy Industry Advisory Service
Technological changes, shifting distribution channels, and new user requirements are reshaping the printer and digital copier industries. Lyra’s Hard Copy Industry Advisory Service provides expert analysis and coverage of digital output devices in the office-printing environment, the consumer market, and the SOHO and small-to-medium-size business markets.

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