This week Jake Clopton, the founder of Clopton Capital was declared MortgageOrb's person of the week.
Chicago, IL (PRWEB) July 26, 2011
This week Jake Clopton, the founder of Clopton Capital was declared MortgageOrb's person of the week. MortgageOrb is an online publication based out of Connecticut that specializes in providing useful information to real estate finance professionals. The significance of this publication comes both from the massive amount of publicity and the relevant increase in search engine authority it provides to CloptonCapital.com. Jake was chosen as person of the week due to having written a press release weeks earlier that explained the ambiguous nature of commercial loans at present.
Amongst numerous questions, some of the most significant were, “What is your view of the state of U.S. CRE? Is this industry on the road to recovery, or are there still challenges to be faced?” and “You have previously stated that there is a rise in mortgage rates due to widening spreads against benchmark rates. What impact will this have on commercial real estate?” Jake Clopton's overall opinion was that everything is being affected by unemployment and that no significant positive change would be seen in commercial financing until unemployment showed continuous improvement over multiple quarters.
“Our increased presence in both publications and search engine results is the key to our lucrative future in the commercial loan industry,” said Jake Clopton when asked what significance he felt there was in being published on a regular basis. “We separate ourselves from our competition by marketing ourselves almost entirely through search engine optimization and publicity. This allows us to grow at an exponential rate while the competition squanders their budget on traditional marketing,” said Eric Smith, head of Clopton Capital marketing, on why the company chooses to focus on publicity and SEO instead of advertising via more conventional means.
Clopton Capital is a Chicago-based commercial financier that provides commercial loans and bridge loans to various types of businesses.
# # #