New York, NY and London, UK (PRWEB) July 27, 2011
Media Contacts UK, the interactive media network of Havas Digital, today announced a partnership with DoubleVerify, the pioneer and market leader in online advertising verification and compliance. DoubleVerify, which has a sales and support team in London, will provide ad verification and compliance services to the agency’s clients.
Looking to provide superior performance for its clients, Media Contacts conducted a rigorous vetting process to select DoubleVerify as its preferred partner. The tests proved that DoubleVerify’s technology excelled in delivering accountability and transparency for advertisers. DoubleVerify proved to Media Contacts that it is the partner of choice to ensure brand safety, campaign transparency and compliance.
“At Media Contacts, we always focused on making campaign performance as transparent as possible for clients, but the black box nature of digital technology delivery, to date, makes it difficult to see where some ads actually appear,” says Chris Swarbrick, Head of Ad Operations at Media Contacts. “We were very excited about the development of ad verification technology and believe this should become a standard of digital delivery. We've signed a Master Service Agreement with DoubleVerify to make this a reality in the UK. Our partnership enables us to track whether or not clients’ ads are running on compliant sites, in desirable positions, and to the right audience. Clients, in turn, benefit from the security of knowing where their ads are and improving optimisation through greater transparency."
DoubleVerify runs campaigns worldwide with its suite of verification and compliance services. As the global leader in ad verification and the pioneer in the category, the company verifies more than 35 billion impressions per month.
In early findings among U.K. advertisers, DoubleVerify is discovering that up to 25 percent of online ads are not compliant. Some advertisers have also seen that 7.4 percent of ads are being served to users outside of the U.K. who are not intended targets.
“It’s our mission to bring trust and accountability to online advertising globally so that the entire industry can grow,” said Oren Netzer, CEO of DoubleVerify. “This partnership with Media Contacts is furthering our mission by increasing our offerings in new markets.”
DoubleVerify (http://www.doubleverify.com) is the worldwide leader in online media verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.
About Media Contacts
Media Contacts is a top 5 UK digital specialist, which is part of Havas Digital.
We are a globally recognised leading digital agency that provides a broad spectrum of online media solutions. We deliver brilliant results for our clients through an array of services that include Display Advertising, Search, SEO Mobile, Data, Affiliates and Social Media.
With over 80 specialist digital staff, Media Contacts brings together expertise, proven strategic insight and Artemis™, our advanced proprietary technology platform, to maximise impact for our clients’ interactive media investment. Since 1997, Media Contacts is the trusted partner of more than 400 clients, including the market leaders of many industries, in 52 offices throughout 43 cities, across Europe, North America, South America, Africa, Asia and Australia.
We make a promise to our clients that a level of brilliance will always be delivered in everything we do. Our clients include: TUI, EDF Energy, IG Group, EBLEX, Shearing’s, Hyundai & Kia, Magners, BBC, Camelot, Nationwide, AXA, First Choice, Credit Suisse, Hotels.com and National Express.
For further information please contact:
PR & Marketing Manager
T: 0207 393 2478