"PlayTime delivers us efficient access to high quality video inventory on the web at scale. Partnering with TubeMogul allows us to maximize impact for every campaign by deepening our understanding of how to use video to achieve brand objectives."
Emeryville, CA (PRWEB) July 27, 2011
Ikon Communications, a leading media agency in Australia, announced a broad partnership with TubeMogul today. Under the terms of the partnership, PlayTime, TubeMogul's brand-focused demand side platform for video advertising, is now Ikon's default solution for reaching audiences at scale.
Recently launched in Australia, PlayTime is a single solution for real-time media buying, targeting, ad serving, optimization and measurement. Available to Ikon in a custom interface, media planners can choose from a variety of leading ad formats, including pre-roll (for shorter, TV-length ads), in-display (i.e. videos in banners that a viewer can click to play), mobile and social media units. Each ad unit is customizable, with options to add interactive elements, such as a button to share on Twitter or a pre-roll ad selector where viewers can choose which ad to watch.
Coupled with Ikon's expanding client list and award-winning expertise at creating innovative campaigns, this partnership promises to create a video advertising powerhouse that will help move budgets online as viewership continues to grow. According to comScore, Australian viewers are watching an average of over seven hours of video per month, and over three hours on YouTube alone.
"Trading online video in this way is a natural extension of our established trading desk offering. PlayTime delivers us efficient access to high quality video inventory on the web at scale," said Phil Cowlishaw, Performance Media Director at Ikon. "Partnering with TubeMogul allows us to maximize impact for every campaign by deepening our understanding of how to use video to achieve brand objectives."
Currently, over 55,000 sites are available for Ikon's media planners to choose from, spanning over 30 million potential ad impressions per day in Australia. Beyond scale, PlayTime's built-in targeting, optimization and measurement ensure brand advertisers' ads make an impact. Targeting options include contextual (i.e. sites, categories, etc.), geographic region and audience segment, which lets Ikon leverage third-party data to only show an ad to certain viewers. Once a campaign is live, TubeMogul's technology automatically shifts spending to where an ad is having the biggest impact, with built-in reporting tools to optimize on the fly based on real-time audience and engagement data.
"As Australia continues to grow rapidly, we are proud to partner with Ikon to help them deliver their clients' messages to the right audiences," said Brett Wilson, CEO and Co-Founder of TubeMogul.
Ikon Communications is Australia's most awarded media agency. Ikon launched 12 years ago and now works with some of the world's largest and most successful brands such as Commonwealth Bank, Coca-Cola, Vodafone Hutchison and Westfield. Ikon operates 5 offices across Australia, New Zealand and the US (Sydney, Melbourne, Auckland, Wellington and New York).
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers.
The company only partners with premium and transparent inventory sources – including direct publishers and private networks – to deliver video to any audience, in any format, on any device. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed and who watched them. Using PlayTime for video advertising means never having to choose engagement and impact over reach.
Beyond advertising, brand marketers can use TubeMogul's OneLoad video distribution to seed their content on multiple sites and the company's InPlay video analytics to measure and compare the performance of their owned, paid and earned video media.
Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago and Los Angeles.