(PRWEB) July 27, 2011
Eli Pariser and Danny Sullivan will be the keynote speakers at Search Marketing Expo - SMX East at the Jacob K. Javits Center in New York City, September 13-15. The full agenda is also now available at http://searchmarketingexpo.com/east/agenda.
Sullivan, Editor in Chief of Search Engine Land, will hold an Evening Forum on Tuesday, September 13, in which he will moderate as attendees share their thoughts, ideas, challenges and knowledge on search marketing. With the audience as the panel, it turns the traditional keynote on its head and promises to be thought-provoking and dynamic.
Eli Pariser will lead off on Wednesday, September 14 at 9 am in a keynote conversation with Search Engine Land editors Danny Sullivan and Chris Sherman.
Pariser's book, "The Filter Bubble: What the Internet is Hiding From You," examines the impact of personalization on the web, and how the information we receive online is being filtered by algorithms according to what it appears we want to read.
Reviews of The Filter Bubble:
"…a compelling deep-dive into the invisible algorithmic editing on the web, a world where we're being show more of what algorithms think we want to see and less of what we should see." -- Maria Popova, The Atlantic Monthly
"…a nuanced critique of how most of us are now getting our information: through algorithms. [Pariser's] argument is simple, elegant and spot on." -- Michael Creamer, Ad Age
“If you work in search/internet marketing and want to get a better understanding of the effects of personalization, you’ll like and probably learn from this book. If you work in a technology-related publishing job, this is a book that will hopefully make you think about the bigger picture and the dangers of page view journalism.” -- Michael Gray, Graywolf's SEO Blog
Praise for SMX East:
"My favorite thing about the show is… the fact that you learn what you aren’t doing and why you should be doing it! As a takeaway I had 5+ things that we have now started to implement to get our clients greater reach and visibility." -- Aimee Smith, Moore and Scarry Advertising
"SMX is a great digital marketing conference, covering all aspects of the digital space – despite focusing in on how to rank competitively in Search Engines. I recommend it to any one serious about marketing – especially on the web." -- Tim Eschenauer, Austin & Williams
"I love the content of the show. For most of the time slots there were more than one session I wanted to go to! Overall, speakers were great. Audience questions were great. Vendors were great. Wonderful experience!" -- Val Czamara, Eric Mower and Associates
For a look at what to expect at the show, read Danny Sullivan’s SMX East Conference Preview.
The Early Bird rate of $1445 for an All Access pass includes all of the exceptional content, online and off-line networking activities, and the essential conveniences SMX events provide like WiFi in session rooms and hot lunches. Register online at smxeast.com or by calling (877) 242-5242. Registration pricing increases August 20th.
Group rates offering discounts of up to 25% are also available. Details are here: http://searchmarketingexpo.com/east/group-registration
About Search Marketing Expo – SMX East and Third Door Media
SMX East features sessions just for you, whether you are looking for advanced tactics or just starting out in search, work on an in-house SEM team, hail from an agency, or own your own business.
Attend SMX East for:
- Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
- Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
- Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary. SMX has got you covered.
The Search Marketing Expo - SMX conference series is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX SoLoMo – Social, Local & Mobile Search (Phoenix, AZ).
Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks. The company also provides a full range of innovated marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.