(PRWEB) July 28, 2011
White papers constitute a powerful medium to communicate the details of solutions for specific problems. Whitepapers not only have much greater credibility compared to standard sales material but also tend to reach more decision makers, thus enhancing their influence potential. With his experience of writing over a thousand written works for Web businesses, Gopinathan has launched a revamped website offering white paper and other high business-value writing services.
Considering the superior value of white papers in communicating the value of specific solutions to business problems, Gopinathan, an experienced business professional, launches a revamped website offering white papers, e-books and other high business-value writings.
A business professional with several decades of top level exposure to issues of business in senior executive and entrepreneurial roles, Gopinathan’s goal is to help businesses project a great image and publicize their offers in the best possible manner. The revamped website that he has launched outlines in specific detail the value of white papers, e-books, press releases and other written content to businesses.
In these days of intense competition, it is extremely important for businesses to get their messages across in a way that has the best chances of being believed. White Papers derive their value in this context. Particularly for technology solutions, whitepapers are great for showing in detail, and credibly, how a particular offer solves a specific problem.
A 2009 survey of technology decision makers found that:
- Nearly three-fourths of technology decision makers read a white paper to help in making buying decisions
- An overwhelming percentage of these decision makers were influenced highly by the whitepapers while making their decisions
- Whitepapers were the documents that were passed on to others most thus adding a viral impact to them in that each copy is read by many persons
Whitepapers offer several other business benefits, as outlined at http://www.tgopinathan.com/whitepaper.php
In short, white papers allow businesses to convey the value of their technology or other solutions in a manner that has the greatest credibility. Whitepapers that are clearly written and offer real value to the target group also tend to be distributed to other decision makers. These documents thus offer unparalleled value to businesses that seek to sell great solutions for specific problems. Get more specific information about whitepapers at http://www.tgopinathan.com/
Gopinathan is a business writer with over a thousand written pieces on the Web. Most of these pieces were written for web businesses that wanted to promote their offers and / or websites. With his professional training and decades-long experience in senior executive and entrepreneurial roles, Gopinathan is familiar with business issues and requirements, and was able to deliver written works that were just what the clients needed, and do so with a minimum of calls on their time.
For a sample of his writing go to his web page http://www.tgopinathan.com/whitepaper-on-lead-generation-download.php and get "A Whitepaper on Using Whitepapers to Generate Targeted Leads."