Keepsy Releases Instagram Gallery

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Photo album site first to create curated online gallery of Instagram photographers.

It's a revolution in photography.

As the iPhone photo-sharing application Instagram continues it's rapid rise, more and more people are taking notice -- including some serious photographers.

Today, Silicon valley startup Keepsy announces the first curated online "gallery" of Instagram photo albums.

"We've heard people describe Instagram as 'Twitter for photos' but that is really doesn't do the application justice. It is so much more than that," said co-founder Blake Williams. "We've been closely watching the photos coming through our system and the quality is often stunning. Our aim is to create and curate a space that showcases this creative potential for mobile photography."

The list for the first installation is impressive, including Instagram heavy-weights such Richard Koci Hernandez, Carli Kiene, Kristen Rodriguez (@koci, @inkedfingers, and @poeticaesthetic) as well as many other top Instagram users, representing over 10 countries.

Williams points out, however, the photographers in the gallery come from all walks of life -- including not just artists and graphic designers, but students and homemakers as well. "The level playing-field that Instagram supports is truly one of its great features," said Williams, "Your photo feed is as equally accessible as anyone else's." One such newcomer to mobile photography is Christina Noerdam Andersen of Copenhagen, Denmark.

"When I signed up for Instagram last autumn I had no idea that it would change my life. Before Instagram I had no idea that I even had a creative bone in my body and the past year has been an eye opening personal journey. And I do not want it to stop. I find the world a much more interesting place seen through my tiny iPhone lens and enjoy finding the subtle beauty in everyday life," said Andersen.

Another ambition of the gallery is to share some of the life story behind each photographer by giving each artist their own profile page. Some, such as Koji Yokoyama of Tokyo, Japan, relate poignant and heartfelt personal episodes in which the Instagram community played an integral part in their lives.

"I started using Instagram a while back when Japan was hit with the earthquake in March and everyone was very fearful and uneasy. At that time I took a peek at the Instagram popular feed and saw a photo of the Japanese national flag and the words "Pray for Japan". Seeing this, I remember feeling deeply moved and at peace. I felt happiness knowing the world was tied together as one. At that time, more than words, I truly felt the magnificence of 'Photo Communication,'" said Yokoyama.

Gallery visitors can view some of each photographer's most popular photos, as well as purchase photo books of each artist's work. Keepsy shares the revenue of each album sold with the photographer.

The gallery is a permanent feature of the site, and can be viewed at:
http://www.keepsy.com/gallery

The site is also accepting nominations for additional photographer entries to the gallery on the site.

"This is just the beginning," said Williams. "It's a revolution in photography."

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Blake Williams
Keepsy
(650) 330-1133
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