International bikini athlete and fitness model 'Alexandra Wilson' aims for top spot at the WBFF Championships in Toronto

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London-based personal trainer, fitness and nutrition expert and Gaspari sponsored bikini athlete Alexandra Wilson (http://www.alexandrawilson.com/) is travelling from the UK to Paul Dillett’s World Bodybuilding and Fitness Federation Championships in Toronto on the 27th August, with one aim in mind. Alex intends to beat her 2010 5th placement to make it to the top three and gain her pro card – a big goal given that this is only Alex’s third competition.

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The WBFF are really focused on doing the best for their athletes - providing a great experience for all their competitors, and giving their winners fantastic opportunities with sponsors, magazines and photographers

London-based personal trainer, fitness and nutrition expert and Gaspari sponsored bikini athlete Alexandra Wilson (http://www.alexandrawilson.com/) is travelling from the UK to Paul Dillett’s World Bodybuilding and Fitness Federation Championships in Toronto on the 27th August, with one aim in mind. Alex intends to beat her 2010 5th placement to make it to the top three and gain her pro card – a big goal given that this is only Alex’s third competition.

Alex, originally from Northern Ireland, entered her first competition as a bikini athlete with Fitness America in Miami in 2009. This is when she discovered her passion for competing, coming in the top 10 out of hundreds of entrants in the bikini category. Since then, she has competed in the WBFF Toronto (2010), coming fifth in the bikini category, and also made it through to the semi-finals in World Sports Model Britain (2010).

Alex says “As a federation, the WBFF sets a high standard and attracts the strongest competitors from all corners of the globe. Trust me, the competition is high ! But I chose to aim for my pro card with them because they’re really focused on doing the best for their athletes – providing a great experience for all their competitors, and giving their winners fantastic opportunities with sponsors, magazines and photographers. They really understand how hard we work and the challenges we face and they are incredibly supportive.”

This time Alex will be competing in the Fitness and Bikini categories. But unlike many of her rivals, Alex is not a classic weight loss story – in fact, quite the opposite. In her early 20s, Alex struggled with anorexia, bulimia and depression. Her journey from small town Ireland, to international fitness competitions may seem out of the ordinary, but it touches on problems that so many women face nowadays: low self-esteem, poor body image, and emotional eating.

After overcoming these challenges, Alex entered the competitive circuit and quickly attracted attention from the media, sports brands, and followers alike. She has been featured in modelling shots and written articles in a variety of magazines including WBFF’s Fit and Firm, ExtraFit, Women’s Fitness, Ultra Fit, and Fitnorama; and is one of the UK sponsored athletes for sports nutrition company Gaspari – a highly-sought after role in the fitness industry. More recently, she has become the face of Biondi Couture’s bespoke fitness competition swimwear range.

More recently, international fitness celebrity Jennifer Nicole-Lee has selected her to be one of the elite group of fitness models to accelerate their career through her Fitness Model Factory. She said: “Alex is a future international fitness celebrity in the making. Being a leader in the fitness industry, and only working with the best, I was thrilled to see her apply at http://www.FitnessModelFactory.com . I was impressed with her amazing physique, smile, and camera presence – as well as how passionate she was to work with Team JNL. She is JNL approved. Alex is fabulous!”

Alex can be found at http://www.alexandrawilson.com, blogging on the Gaspari website http://gasparinutrition.co.uk/alex-wilson.html, on Twitter http://www.twitter.com/TheAlexWilson, and on Facebook http://www.facebook.com/Alexandra1974.

For more information about the WBFF, visit http://www.wbffshows.com.

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Anita Holford
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