New Book Examines Global Landscape of “Green Products”

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Researchers and Students affiliated with the Wharton School and the Lauder Institute Explore How Countries Develop and Create Demand for Environmentally Sound Products and Services

The Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania today announced the publication of a new book, Green Products: Perspectives on Innovation & Adoption. The book explores the how consumer demand for environmentally sustainable products and services has fueled new economic growth around the world and provides an in-depth analysis of various successes and failures countries have experienced as they have worked to overcome market barriers and navigate public policy challenges.

“Green products and services have gained in acceptance and use throughout the world. This book represents an effort to map this growing universe and to offer specific examples from several countries around the world,” says Mauro F. Guillén, director of the Lauder Institute and co-editor of the book.

The book examines five case studies of environmentally sound innovation, showing how technological advances can provide for economic opportunities. Examples include eco-tourism in the Galapagos, electric vehicle adoption in Japan, moving beyond oil dependency to sustainability in Denmark, how sugarcane ethanol can be a cleaner fuel alternative, and environmentally friendly mass transit solutions.

The book is published by Productivity Press (Taylor & Francis), and funded in part by the Lowenstein Foundation, affiliated with Tom Bendheim (Lauder Class of 1990), and member of our Board of Governors. To obtain a review copy, please contact Leah Rifkin at (561) 361-6000 x 2113 or leah.rifkin(at)taylorandfrancis(dot)com. The book is available for purchase online at http://www.crcpress.com/product/isbn/9781439854655.

Editors:

João Neiva de Figueiredo is Assistant Professor in the Department of Management at Saint Joseph’s University’s Haub School of Business and Senior Fellow at the University of Pennsylvania’s Wharton School. With over 20 years experience in international business, Dr. Neiva was a consultant at McKinsey & Company, a Vice President at Goldman Sachs, and a partner at JPMorgan Partners. His research and teaching focus on the role and effects of sustainability practices in the areas of strategy and international management. Dr. Neiva holds Electrical and Systems Engineering degrees from Rio de Janeiro’s PUC, an MBA with high distinction (Baker Scholar) from the Harvard Business School, and a Ph.D. in Business Economics from Harvard University.

Mauro F. Guillén is the Director of the University of Pennsylvania’s Joseph H. Lauder Institute of Management and International Studies, and Dr. Felix Zandman Professor of International Management at the Wharton School. He has written extensively about multinational firms, economic development, and the diffusion of innovations. He received his PhD in Sociology from Yale and a doctorate in Political Economy from the University of Oviedo in his native Spain.

Contributors:

Jeffrey B. Bryant is a member of the University of Pennsylvania undergraduate class of 2010.

María Teresa Burbano is a member of the University of Pennsylvania undergraduate class of 2010.

José Gomez Moreno graduated from the University of Pennsylvania’s Lauder Institute joint MBA/MA program in 2010.

Farheen Qadir graduated from the University of Pennsylvania’s Lauder Institute joint MBA/MA program in 2010 and is with BASF-The Chemical Company in Iselin, New Jersey.

Jessica Webster graduated from the University of Pennsylvania’s Lauder Institute joint MBA/MA program in 2010 and is with Expedia.

Jan Zelezny graduated from the University of Pennsylvania’s Lauder Institute joint MBA/MA program in 2010 and is with CitiGroup’s Investment Banking Division in Tokyo.

Julia Zheng is a member of the University of Pennsylvania undergraduate class of 2012.

Xiaoting Zheng is a member of the University of Pennsylvania undergraduate class of 2012.

About the Lauder Institute and the Wharton School:
The University of Pennsylvania’s Lauder Institute, founded in 1983, combines a world–renowned Wharton MBA with a Master’s in International Studies. Advanced language and foreign culture training, a two-month in-country immersion, and a Masters Thesis from the School of Arts & Sciences all prepare Lauder Fellows for the ever-evolving global economy. Graduates join the diverse, supportive and committed worldwide Lauder community – continuing a 25-year tradition of international business leadership. The Lauder Institute also offers an MA/JD joint degree. The Lauder Institute is also home to the Penn Lauder CIBER (Center for International Business Education and Research), funded by a grant from the U.S. Department of Education, which provided partial support for this conference. For more information, visit http://www.lauder.wharton.upenn.edu.

The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 5000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates.

About the University of Pennsylvania’s School of Arts & Sciences:
The School of Arts & Sciences provides a foundation for the scholarly excellence that has established Penn as one of the world’s leading research universities. The School enrolls 6500 undergraduates, admits approximately 250 students each year into its 32 doctoral programs, and offers a wide range of programs for lifelong learning. International studies are a vibrant enterprise at the School of Arts & Sciences. In addition to offering instruction in 50 languages, the school is home to an array of centers, programs and institutes dedicated to the study of world regions and contemporary global issues and conflicts.

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