Half of Web Designers are Not Considering Mobile Users

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Web designers are not taking into account mobile web browsers according to research conducted by leading web hosting company Heart Internet (http://www.heartinternet.co.uk). The survey, run in conjunction with Design Shack (http://www.designshack.co.uk), found that that only 50% of web designers are considering mobile web access when designing a new website.

With the increasing prevalence of the Do It Yourself tools, professional web designers may be missing out on a lucrative source of revenue.

A large number of web designers are not taking into account mobile web browsers according to research conducted by leading web hosting company Heart Internet (http://www.heartinternet.co.uk). The survey of 500 web designers (1), run in conjunction with Design Shack (http://www.designshack.co.uk), found that that only 50% of web designers are considering mobile web access when designing a new website.

Mobile phone web access has grown dramatically in recent years, rising from 0.2% of all UK web traffic in 2009 to 15% in 2011 (2). As more and more users start accessing the internet via their mobile phones, websites built for large monitors and high broadband speeds become more difficult to read and slower to load.

“This year, mobile web access has risen to nearly 15% of all UK web traffic, which means the number of websites missing out on this prime traffic is also increasing. Products such as goMobi have moved to fill this gap, offering users point and click mobile web builder tools,” said Heart Internet director Jonathan Brealey. “With the increasing prevalence of these Do It Yourself tools, professional web designers may be missing out on a lucrative source of revenue.”

David Appleyard, owner of Design Shack, commented: “The volume of traffic accessing websites using mobile phones is only going to rise for the foreseeable future. Web designers need to start adding mobile usability to their list of services quickly, and those who fail to adapt to these changes risk being left behind.”

(1)    500 web designers surveyed via electronic feedback form
(2)    Sources: tecmark.co.uk & Econsultancy.com

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Matthew Telfer
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