"In the first week alone our fans generated 1,659 organic Facebook posts, 16,108 Facebook comments and drove over 30,000 new likes to Tiesto's Facebook page." -Toby Benson, Director of Digital Marketing at Complete Control Management
Paris, France and San Francisco, CA (PRWEB) July 29, 2011
Fanrank, a new Facebook application that rewards fans for spreading the word about the things they love, announced today that just two months after beta launch it has been installed on more than 1,250 Facebook Fanpages with more than 53 Million total fans. Music artist Fanpages that have installed Fanrank include Benny Benassi, blink- 182, who are using it to promote their 2011 Honda Civic Tour dates, Cascada, Keith Richards, The Kinks, Nirvana and Tiësto.
Facebook users discover Fanrank on a tab of a Fanpage. Once installed, the application provides rewards to fans for social sharing on Facebook and Twitter, music listening tracked via Last FM and other activity. Fanrank plans a significantly expanded rewards program and improved analytics tools for Fanpage administrators in the coming months.
According to independent metrics firm AppData, Fanrank has grown rapidly to over 265,000 monthly active users (MAU) and a ratio of daily active users (DAU) to MAU averaging 15% over the last 30 days. Fanrank’s DAU/MAU average, a key measure of true fan engagement, is approximately 300-400% greater than tools such as BandPage by RootMusic and Reverb Nation.
Fanrank was founded and is led by Jeff Marois, an INSEAD MBA graduate who previously worked at London-based Last FM and was co-founded by Tuhin Roy, who previously founded or co-founded Echo Networks (acquired by Virgin Entertainment Group, Best Buy and Borders Group), Digital Rights Agency (acquired by Digital Music Group) and First on Mars, an online TV aggregation site.
"We're very excited to announce so much growth in such a short period of time. We're looking forward to continually rolling out new ways to reward fans for interacting with the things they love,” said Jeff Marois, Fanrank’s CEO.
"Fanrank is a great partner for us to reward socially active fans. The grand prize is for Tiësto to come to a fans house party during his College Invasion tour this fall. In the first week alone our fans generated 1,659 organic Facebook posts, 16,108 Facebook comments and drove over 30,000 new likes to his Facebook page. We've been thoroughly impressed with the strong engagement that's been generated by some truly passionate fans," said Toby Benson, Director of Digital Marketing at Complete Control Management
Fanrank is a Facebook application that rewards fans for spreading the word about the things they love.