Sun Tile Announces Acquisition of Morena Tile Retail Operations Across California

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Court approves sale of retail locations to Sun Tile, Inc., saving many California jobs and opening doors for expansion

Sun Tile Inc., a growing San Diego based tile and stone wholesaler, is pleased to announce that it has officially acquired all Morena Tile operations of California. The court approved sale comes after the decades old Morena Tile sought bancruptcy protection for restructuring amid the recent housing crisis. On Friday, July 15, 2011, the operations successfully merged, which includes plans for retail expansion, adding a growing number of jobs to the horizon.

The purchase includes all Morena Tile property, equipment and retail locations across California. All Morena Tile retail staff, with high levels of skills and experience in the wholesale tile industry, are expected to remain gainfully employed and will continue to serve the company under its new name. It is with regret that management in former corporate roles will not continue on with the company. Larry Neugarten, President of Sun Tile, Inc., commented, “A debt of gratitude to the prior management and shareholders is owed in building a great business in trying times.” Asked what would define the people and operations of the new Sun Tile, Inc., he replied, “Some think, some do, some both, but few. And for customers, excellence lies in all staff striving for this mindset.”        

Morena Tile has been in business since the mid 1960’s and its legacy will carry on as a local leader in wholesale tile distribution within the state of California. The new business goal is to grow beyond a point retailer into a complementary strategy with retail competitors by offering exclusive products and expanded trade dealer relationships. Neugarten added, “Being a San Diego based tile wholesaler with a valued dealer base, the four additional Morena Tile locations of San Juan, Palm Desert, Pacheco and Sacramento, strategically provide great coverage of California relative to potential spending when the housing market eventually recovers in the future, and we are patient.”

The company has plans to provide greatly improved product choice and a streamlined delivery process. The focus is back to basics of better products at lower prices with agreed tight delivery time windows. Sun Tile Inc., will also continue to distribute the Internationally renowned Roca / Laufen Group of products in its California locations. Neugarten said, “We are proud to represent a product of this outstanding quality."

About the Company
Sun Tile Inc., is a premiere tile and stone distributor offering high end products from around the world. Based in San Diego, Ca., Sun Tile, Inc. operates trade dealer and retail outlets across California. The company represents many major tile importers, focusing on branded quality lines and natural stone. For more information, visit http://www.suntileandstone.com/ or contact Larry Neugarten at (858) 695-9700 or e-mail: larry.suntile(at)gmail(dot)com.

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