iLoop Mobile and Lenco Mobile Partner to Deliver a Comprehensive Turnkey Solution for MMS Mobile Marketing Worldwide

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Partnership brings mobile marketing solutions and services leaders together offering a global solution set for MMS rich media marketing extending the effectiveness of mobile marketing

Leading mobile marketing provider iLoop Mobile today announced a partnership with Lenco Mobile Inc. (LNCM:PK) that delivers a comprehensive MMS turnkey solution that can be deployed worldwide.

The partnership will provide brands, agencies, content publishers and other marketers a comprehensive technology platform for the delivery of rich media messaging including MMS messages and video to consumers‘ phones in markets around the world.

"We are very excited by this partnership, which is part of iLoop Mobile‘s ongoing promise to offer cutting edge technologies and innovation to our customers," says Matt Harris, chief executive officer at iLoop Mobile. "MMS marketing campaigns provide push marketing that delivers conversion rates far higher than other mobile messaging campaigns because the outbound message is more engaging, offering a fast play media "wow factor" that creates a more compelling user experience. Also, partnering with Lenco Mobile allows us to deliver binary, downloadable content to over 210 million Verizon, AT&T, Alltel, Sprint, and Cricket subscribers in the US, as well as subscribers around the world."

According to industry expert, Tomi Ahonen, MMS messaging is currently a $34 billion per year market that is growing 17% per year. The active user base for MMS is over 2.1 billion, approximately 1 in 3 people worldwide. 90% of mobile phones in the world can send or receive an MMS message. Mobile subscribers sent 56 billion MMS messages in the United States during 2010, according to CTIA – The Wireless Association.

"We are thrilled to partner with iLoop Mobile and to bring to the worldwide market an expanded solution and services platform for mobile marketing," says Michael Levinsohn, chief executive officer and president at Lenco Mobile. "This will enable brands, agencies and enterprises to avoid the high cost and inefficiencies of working with multiple vendors for different mobile campaign types. As an integrated platform, it unifies MMS, SMS, mobile sites, video streaming and many other mobile marketing technologies into one comprehensive solutions platform. Our MMS solutions especially offer a wide variety of scenarios such as rich media advertising messages including video, mobile billing, coupons, customer loyalty, retention and customer satisfaction programs."

A common MMS campaign tactic promotes a call to action in traditional media for customers to opt in via a keyword and short code to receive MMS rich media coupons. The coupons can include video, graphics, barcodes, animations or other multimedia elements, providing significant engagement opportunities that are not possible with plain text messages—all of which leads to higher redemption rates.

More advanced MMS campaigns can include 2D barcodes such as a Microsoft Tag placed on product packaging that consumers scan using a phone‘s camera. The opportunity to scan the barcode incentivizes customers to receive a coupon they can redeem at retail point of sale. In addition to capturing consumer insights, the barcode Tag provides easy ongoing consumer engagement. It also offers dynamic campaign management allowing the marketer to change offers or a landing page destination weekly or monthly, without changing the call to action in traditional media. Multiple campaigns can be created and tested with one Tag. You can experience MMS by texting MTNS to 53626.

MMS campaigns offer the following competitive marketing advantages:

  • Flexible opt-in using keywords or barcodes like Microsoft Tag
  • High response levels through rich media engagement with mobile subscribers
  • Reduce direct mail costs
  • Unlimited text with rich media in a simple mobile messaging format with great use penetration
  • Campaigns can be designed for viral marketing for peer-to-peer forwarding amongst consumers
  • Measurable increases in brand awareness and real-time response rates with strong calls to action
  • Build a database of consumers for ongoing messaging to foster a loyal relationship with customers

With this partnership, iLoop Mobile and Lenco Mobile now offer the market a single, fully integrated MMS platform that can reach billions of mobile subscribers worldwide, along with a suite of capabilities across the different mobile marketing technologies and consumer touch points.

About iLoop Mobile
As the leading mobile marketing service organization, iLoop Mobile offers brands, agencies and media companies access to the world‘s best mobile platform and the industry expertise to go with it. iLoop Mobile‘s core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile‘s solutions include SMS/MMS marketing and messaging, mobile coupons with point of sale integration, CRM based messaging, location-based services and targeting, mobile sites and apps, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic professional services when needed.

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Virginie Glaenzer | virginie dot glaenzer at iloopmobile dot com - T: + 1 408-799-8194
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About Lenco Mobile

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract retain and monetize relationships with consumers. Lenco Mobile Inc. offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to proprietary MMS messaging solutions, the Company offers products and services such as mobi sites,
mobile greeting cards, mobile statements, high-volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. Lenco Mobile Inc. is headquartered in the U.S. and has operations in South Africa, South Korea, Singapore, Australia, the United Kingdom and Mexico.

Forward Looking Statements: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.


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Virginie Glaenzer, Director of Marketing
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