Publisher Ad Network's Custom Match Program Bolsters Brand Marketing

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With the launch of Custom Match, Publisher Ad Network (PAN) continues to strengthen its proven focus on securing the right audience and the right online properties for effective brand messaging.

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"We've had a great deal of success personally building relationships between publishers and brand marketers,"

With the launch of Custom Match, Publisher Ad Network (PAN) continues to strengthen its proven focus on securing the right audience and the right online properties for effective brand messaging.

Teams of dedicated campaign managers at the high-volume, global ad network offer personalized traffic sourcing per brand. PAN teams locate publishers that best align with a brand's promotional messaging. If the right inventory is not yet available on the network, a Custom Match is made.

"We've had a great deal of success personally building relationships between publishers and brand marketers," said Patrick Hare, senior optimization manager at PublisherAdNetwork.com. "Other advertising networks may rely solely on automated algorithms for ad placement, but our more thorough, customized approach ensures campaign messaging is seen by viewers who are more likely to respond."

Niche marketing is, in fact, the foundation of PAN's innovative model, pairing vertical specialization with the traditional ad network formula to deliver messaging to the most sought after consumers. The network of passionate editorial voices and credible publishers are segmented into channels including gaming, entertainment, coupons and health.

For brand marketing to a targeted niche, PAN delivers with customized sourcing, quality analytics and a focus on optimization.

Visit http://www.publisheradnetwork.com for more information.

About Publisher Ad Network (PAN)
PAN’s dynamic ad monetization tool is just one feature of a growing global advertising network connecting digital publishers and advertisers for results-driven solutions. The company's innovative technology and intelligent approach pairs brands with relevant publishers in a growing number of content areas.

PAN offers a personalized approach to the ever-increasing automation of Web advertising. With real campaign managers and advertising consultants, PAN has dedicated teams to personally optimize the ROI of campaigns for publishers and advertisers alike.

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